ECG PRODUCTIONS BLOG

  1. FROM RELATIVELY UNKNOWN TO UNBELIEVABLE: THE ikan STORY

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    I first heard about ikan, a video production equipment manufacturer, in 2008 while on a shoot in one of our client’s studios. I briefly played with what appeared to be a really cheap monitor and immediately dismissed it as low-end gear. From that point on I looked at ikan as a budget brand; something not really fit for use by pros. Over the next few years I would have employees tell me about good deals on ikan gear and I would say something like “we’re professionals, we don’t use cheap shit.” Cut to the end of 2012: we had just launched our new website and ECG Productions Director of Photography, Brandon Peterson, contacted ikan about becoming an affiliate without my knowledge or approval. I’m very...
  2. DRAMATIC COMPARISON – BMPC 4K vs CANON 5DmIII

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    Drama makes everything more interesting, so I made this video nice and dramatic. Before you balk at the unflattering video quality, please understand that I shot it this way on purpose – in order to stress test the sensors and codecs of the respective cameras. In the beginning of the video, you can see the ungraded footage followed by the graded footage. This demonstrates just I far I had to push the codec in the color grade in order to get a half way decent looking image. As expected, the ProRes 422 (HQ) of the BMPC 4K faired much better than the h.264 (ALL-I) of the 5Dm3. The BMPC 4K was able to retain more of the color information in the skin tones and throughout...
  3. OUR SECOND BMPC 4K AND A HOT TIP ON HOW TO GET ONE FOR YOURSELF!!

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    Our second Blackmagic Production Camera 4K has arrived! This will make our upcoming extensive video review extra special since we will be able to shoot it with a BMPC 4K while using the other unit for demonstration purposes. Make sure to check out the video above to get a hot tip on how you can get on a short list to get a BMPC 4K camera for yourself! While you’re waiting for our extensive video review to come out, please feel free to ask questions about the camera or let us know if you want to see something in particular tested. Brandon Peterson Tweet                         
  4. GEAR REVIEW: NEWERTECH NUGUARD KX CASE FOR IPAD AIR

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    If you have an iPad Air, the last thing you want is a super thick case to add bulk to its slim, stylish design. Sure, it’ll protect your gadget but it also defeats the purpose of having one of the thinnest and lightest portable devices on the market. Of course, protection is still the number one priority, but instead of having a bulky case that can double the size, why not shelter your precious/expensive iPad Air with a case that keeps the slender profile without sacrificing an ounce of impact resistant toughness. Enter the NewerTech NuGuard KX Case for iPad Air. A thin and lightweight yet functional case made with advanced “X-Orbing” gel technology. This cutting-edge (and U.S.A. made!) gel absorbs and evenly distributes kinetic...
  5. WHY “FILM RACE” CONTESTS DON’T MAKE BETTER VIDEO PRODUCTION PROFESSIONALS

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    Timed filmmaking competitions are multiplying rapidly. Much like “extreme” obstacle course races (e.g., Tough Mudder, Spartan Race, Warrior Dash, etc.) there seems to be a new one every week. From a business perspective, this model certainly makes sense for the organizers: tons of teams pay entry fees for the privilege of having their work judged and maybe winning some cheap prizes. The overhead is low and the interest level is high, so there is money to be made. I certainly don’t deny that these contests are extremely challenging and that they can be a lot of fun. It takes skill and guts to turn out content under a tight deadline, then present it in front of an audience with your name on it. My argument...
  6. HOW TO LOSE A CLIENT IN 9 EASY STEPS

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    (This article is a parody….obviously) When you’re just dying to lose a client for good, and being direct with them just won’t cut it.  Here are nine steps ANY working video professional can take to make clients run away from them in all directions and warn any other possible clients of your work.  All you have to do is follow these 9 simple steps and you’ll never have another client to worry about.  Granted, if you do only 1 or 2 of these the relationship could be salvaged, so make sure you do everything on this list and before long, you’ll never have to worry about clients again. 1.  Underestimate the amount of work and the cost of the project. Losing a client for good...
  7. WHY WANNABES HURT THE VIDEO BUSINESS

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    Let’s face it: the film and television industry is riddled with wannabes. Sometimes it seems like just about everyone, particularly in Atlanta, is the “CEO” or “President” of a media company. Putting it on a business card does not make it a reality. The problem I have with wannabes is twofold. The first issue is that people with severely lacking skills bid on projects at rates that would be unsustainable for any real business. The second is that these same people pass off wildly inaccurate information as fact, causing confusion for clients and the frequent need for extensive re-eductation about reasonable rates and expectations. The entertainment industry is a challenging business ecosystem. Being a master of your craft is undeniably important, but it’s only the...
  8. UNBOXING THE BLACKMAGIC PRODUCTION CAMERA 4K

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    Christmas came about ten months early here at ECG Productions. After months of waiting, we finally received our Blackmagic Production Camera 4K from Blackmagic Design. Enjoy this unboxing video of this elusive camera!
  9. PIGGYBACKING OFF OF BIG BRAND SUCCESS

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    Budweiser’s Puppy Love commercial earned the #1 spot on the USA Today Ad Meter for Super Bowl this year. This metric is used by advertisers to measure how well the average viewer likes a commercial, on a scale of 1 to 10. Puppy Love clinched the top spot with a score of 8.29 so it’s a pretty safe bet that doing something similar will be well received. Our good friends down the street, Red Hare Brewing Co., commissioned us to make a spot parodying this Budweiser Puppy Love commercial: We thought it was a pretty brilliant idea because Budweiser released this commercial on YouTube a few days before airing it during the Super Bowl. During that short period of time, it went viral and amassed...
  10. IN FRONT OF THE LENS: A SHOOTER’S DAY ON THE OTHER SIDE OF THE CAMERA

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    Let me start out by saying: I am not an actor. I write, shoot, direct, and edit. Acting, however, scares me. I have taken some improv classes and an Acting 101 class in college to fulfill a credit, but I’ve never professionally acted in anything. I’ve always been behind the scenes. That is, until two weeks ago. I wasn’t sure if I was about to be the victim of a cruel prank, or perhaps an unsuspecting subject in a social experiment, but when director Brandon Peterson of ECG Productions and musician Nick Fullop of the band Beggars Farm Reunion asked me to be in the story portion of their upcoming music video, I was a bit confused. Why not use professional actors? Apparently, I would...

 

ECG PRODUCTIONS | 2013 DEMO

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