Let’s break down the numbers that matter most — and why.

View Count
What it tells you: How many times your video was watched.
How to use it: A good top-line indicator of reach, but not enough on its own.

Watch Time & Average View Duration
What it tells you: How long people are watching before dropping off.
How to use it: A low watch time = weak hook, poor pacing, or misaligned expectations.

Engagement Rate
What it tells you: Are people liking, sharing, or commenting?
How to use it: High engagement signals emotional resonance or relevance. Use this to benchmark topic interest and social virality.

Completion Rate
What it tells you: What % of viewers watched to the end.
How to use it: One of the best signals of strong storytelling or a tight edit.

Click-Through Rate (CTR)
What it tells you: Are viewers taking action after watching?
How to use it: Especially important for product videos, lead gen, and CTAs. Use A/B testing to improve CTA placement or design.

Conversion Rate
What it tells you: Did the video directly lead to a sale, signup, or desired action?
How to use it: The holy grail for marketing teams. Requires tracking through UTMs, pixels, or integrations with platforms like HubSpot or GA4.

Audience Retention Graph
What it tells you: Where people are dropping off during your video.
How to use it: Identify weak points, confusing segments, or opportunities to re-edit for stronger flow.

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Pro Tip: Watch retention graphs alongside your video to pinpoint the exact second engagement drops — and figure out why.