Answering the question “What is video production?” is like dissecting “What is art?,” or “Why do people love the Kardashians so much?” The answers are nebulous and multi-faceted, providing complex answers to complex questions.
In technical terms, Video Production is “the process of producing video content.” More specifically, it’s “the phase of the video-making process where footage is actually captured.” It’s a dry definition, but it’s technically correct.
To us at ECG, however, Video Production is the heartbeat of our company. It’s what gets us out of bed for every early morning call time. It’s what drives our resolve during every late night edit session. Well, that and coffee, of course. But regardless, Video Production is what we eat, live, and breathe. We all fell in love with the process and dedicated ourselves to it. In sickness and in health, for richer or for poorer, until retirement do us part.
Getting to Know Video Production Departments
Video Production is a total team effort. Just like any business endeavor, it’s the concerted efforts of numerous “teams” that ensures the success of such a big undertaking. Every department has a mission, and every mission is critical. To paraphrase the old adage, “it takes a (video) village.” Understanding the vital role each of these departments play during the course of production is a great way to demonstrate the full scope of what ECG brings to the table with each production.
Learn more about each of the Video Production Departments below!
Camera departments may be the most important aspect of video production, and they encompass much more than just cameras! Learn more about ECG’s own here.
In video production, what’s inside the frame is just as important as what’s filming it. It’s a project’s Art Direction that drives those decisions.
Cohesive visual elements within a shot help pull the audience into the story. That’s why set dressing is so crucial! It’s a part of the process we love at ECG, even though it’s not always as easy as it sounds.
ECG’s services don’t end at video. We also have an incredible roster of in-house and freelance photographers on hand, ready to take on your next event.
The possibilities with virtual reality are truly endless. At ECG we’re fully equipped to take on your VR projects. So what crazy ideas do you have?