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Let’s cut to it: corporate video cost is one of the most asked — and least clearly answered — questions in the production industry.
You’ve probably heard everything from “$1,000 a minute” to “it depends.” And while that’s not entirely wrong, it’s not helpful when you’re trying to build a budget or justify spend to stakeholders.
In this guide, we’ll break down what actually goes into the cost of a corporate video, typical price ranges, what affects the final number, and how to make your investment go further.
Corporate video is not a one-size-fits-all product. It’s more like building a custom home — the price depends on the scope, materials, and labor required.
Factors that influence corporate video cost:
🎥 Concept complexity – Is it a simple interview or a multi-location shoot with talent, animation, and voiceover?
📅 Production length – A one-day shoot costs far less than a multi-day campaign with lots of moving parts.
👥 Crew size – A two-person crew vs. a full-scale production team will impact both budget and outcome.
🌍 Locations – Filming on-site at your office vs. renting a studio or traveling to multiple cities creates cost variances.
🎞 Post-production needs – Editing, motion graphics, subtitles, music licensing, color correction — they all add up.
🎯 Deliverables – Do you need just one final video or a campaign with 20+ versions for different platforms?
At ECG Productions, we’ve produced corporate videos that cost $5K… and others that exceeded $150K. The difference? Scope, quality, and goals.
To give you a clearer picture, here’s what you might expect to spend based on common corporate video types in 2025:
| Type of Corporate Video | Typical Cost Range |
|---|---|
| Talking Head Interview | $3,000–$8,000 |
| Company Overview Video | $10,000–$25,000 |
| Brand Anthem / High-End Storytelling | $25,000–$100,000+ |
| Recruitment Video | $7,500–$20,000 |
| Training / Onboarding Video | $5,000–$15,000 |
| Social Media Video Series | $10,000–$50,000 (multi) |
| Explainer Animation | $8,000–$30,000+ |
Note: These are ballpark numbers — not firm quotes. A simple shoot with multiple deliverables might cost more than a polished one-off.
Here’s a breakdown of the key line items that contribute to corporate video cost:
🔹 Pre-Production
Creative concept & scripting
Storyboarding
Casting (if needed)
Scheduling & location scouting
Equipment rental (cameras, lenses, lighting, audio)
Set design or studio rental
Travel & logistics
Editing & color correction
Motion graphics / animation
Music licensing & sound design
Voiceover recording
Revisions and formatting for final delivery
A good production company will walk you through each of these steps and ensure every dollar supports your business goals.
Corporate video cost doesn’t have to spiral out of control. Here’s how to get more value from your budget:
💡 Start With Strategy
Know your goal: awareness, recruitment, training, lead generation? A tight objective leads to a tighter (and cheaper) execution.
Think beyond “a video.” Instead, ask: How will this content serve us across the funnel or over time? Can we re-use footage for social, sales decks, internal events?
If you need a brand video, testimonial, and product demo — shoot them all during one production window. It’s far more cost-effective than three separate projects.
With good planning, one interview can generate dozens of content pieces — social cuts, blog embeds, email videos, and more.
At ECG Productions, we work closely with clients to balance ambition with budget. We don’t upsell bells and whistles you don’t need — and we’re honest about what it costs to do it right.
Yes — when it’s done well.
According to Wyzowl’s 2024 State of Video Marketing Report:
92% of marketers say video gives them good ROI
87% say video has helped increase website traffic
89% say video improves brand understanding
And 78% say it directly helps drive sales
A well-produced corporate video is a marketing asset that works 24/7 — across your site, social media, email campaigns, sales decks, recruiting, and more.
Yes — when it’s done well.
According to Wyzowl’s 2024 State of Video Marketing Report:
92% of marketers say video gives them good ROI
87% say video has helped increase website traffic
89% say video improves brand understanding
And 78% say it directly helps drive sales
A well-produced corporate video is a marketing asset that works 24/7 — across your site, social media, email campaigns, sales decks, recruiting, and more.
Corporate video cost isn’t just about the price tag — it’s about the impact. You’re not buying pixels. You’re investing in clarity, credibility, and connection.
Whether your budget is $5,000 or $150,000, the right partner will help you make the most of it — and ensure the end product moves your business forward.
🎬 Want a custom quote for your corporate video project?
Let’s talk about your goals and how we can build something that delivers results.
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1-855 787-4487
Mon – Fri 9:00 AM – 6:00 PM EST
120 Interstate N Pkwy E SE #226
Atlanta, GA 30339
info@ecgprod.com
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