Hachette Book Group | The Family That Cooks Together

This book promo offers a taste of what an Iron Chef’s daughters can do

A pandemic promo project produced from a preponderance of phone footage! That’s a mouthful, huh? 

Well, that’s exactly what the daughters of Chef Geoffrey Zakarian, (Iron Chef America, Chopped) Madeline and Anna, want you to get out of their new cookbook. Multiple mouthfuls, actually, from a whole bunch of their family recipes!

Everyone who knows food knows Geoffrey Zakarian, but they might not know his daughters are culinary proteges in their own right. Their new book celebrates the joy of cooking with family, and sharing recipes you know and love. And while video production in a pandemic is undeniably challenging, the restrictions it imposed in this case somehow made a perfect pairing. Perfect like peanut butter and jelly, tomato and basil, or kimchi and cheddar cheese! (Seriously, check that last one out.)

Of course, there was no way we could get up to New York to shoot with the Zakarians. And they couldn’t come to us, either. That left the Zakarian clan to lend us their library of homemade content. A smorgasbord of candid photos, home videos, and overall adorable moments graced our inboxes, and we got to work. Editor Cameron Shaw and animator Anneli Brown worked in tandem to make a visual feast worthy of the Zakarian name. 




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