There are more reasons for your business to make a video than you think. While advertising with video is great for an outside audience, corporate video can also be highly effective when it’s aimed at an internal audience.
From a company intro video to one that teaches others how to use your product, here are just a few reasons why you should consider making a corporate video.
1. Introduce yourself
A company intro video can work for multiple audiences. This short video gives a broad overview of your brand, including your story and information about products and services. It’s perfect for a consumer audience, but also plays well in front of key stakeholders. You can even use it as part of your onboarding process for new employees.
2. Explain something
Covering a lot of smaller categories of corporate video, an explainer video is anything that breaks down your products, services, or ideas. This video type appeals to consumers, but also helps educate internal staff. Strong explainer videos focus on answering a specific question and include a strong call to action.
3. Promote your stuff
How else will you inform your buying audience why they need your product or service without a little promotion? These videos play well on social media platforms, so think of them as shorter, more succinct commercials. You can create different versions to target different audience segments, all while building brand recognition.
Making a corporate video in this category also works internally if you’re launching a new product that you want your entire employee base to understand.
4. Build your brand
While promotional videos have a message tied directly to a product or service, a brand video speaks in broader terms. It talks about the company as a whole, maybe sharing a goal, or speaking about the future. This type of corporate video also works for both external and internal audiences. For consumers, it helps connect them to your brand, placing you at top-of-mind. For employees, it can help solidify overarching messaging about who you are as a company and how they can represent you appropriately.
A good tip when creating this type of content is to be consistent in visual elements like color, fonts, and design. Use the style guidelines you’ve already created to design your logo to really bring things together.
5. Share testimonials
Everyone loves to hear about a company from a real user rather than from the marketing department. When you can capture a positive testimonial on video, you’ve got a powerful tool at your disposal. These interview-style videos build trust in your brand and do wonders at drawing in potential customers.
6. Recruit new employees
If you’re in the middle of a big hiring period, or are a growing company creating new opportunities, a video talking about the benefits of working there helps you reach a much larger applicant pool than simply posting job listings. Talk about how your company operates and what the culture is like there.
7. Capture a conference
Making a corporate video while at a conference allows you to do two things at once. First, you’re delivering a compelling presentation, live, and second you’re capturing it on video to use again and again. It’s a great way to create accessible material your employees can refer to indefinitely.
8. Talk about the good you do
For companies with a strong presence in the community, capturing the ways in which you give back can enable you to compile a corporate video that shows another side of who you are. It expands your brand beyond what you make or provide, and shows that you’re a caring, three-dimensional organization. This video of goodwill can greatly differentiate you from your competitors as well.
Making corporate video is easy with ECG Productions
No matter what leads you to making corporate videos, ECG Productions is here to help. From flushing out your ideas to creating the perfect script to handing off the final product, we’re here every step of the way. Our talented and experienced team supports pre-production, all activities on the day of the shoot, graphics, and post-production. To learn more, and start planning your next corporate video, contact us today!