What made the project especially fun was the creative world-building. We were not just dropping talent onto a blank cyc wall and asking for clean reads. The visual concept called for Dan to be surrounded by research, maps, storyboards, props, pinned notes, string connections, desk clutter, and other details that made the set feel like a real working investigation room inside the Wizarding World. The set-build deck laid that out clearly: large pinboards, dark walls, layered materials, wooden furniture, and enough merchandise and prop dressing to make the whole thing feel lived in rather than staged.

That environment did real work for the campaign. It gave the videos a stronger narrative frame, gave the stills more personality, and made the content feel like an extension of the Fantastic Beasts universe instead of a generic promo day. Even the stills approach was intentionally split into routes — one cleaner, more toolkit-friendly setup for retail and copy placement, and one more immersive route with Dan placed inside a richer Wizarding World context.

The video deliverables were built to cover different moments in the launch. The pre-order video introduced the audiobook as something Dan had been exploring from the inside, giving fans a reason to buy early. The available now video shifted into launch mode, using the research-wall setup and more story-heavy language to position the audiobook as a deeper dive into the cast, the craft, and the wider Wizarding World. The interview piece moved closer and more intimate, letting Dan respond to broader themes rather than only product messaging. Then the creative videos opened up the tone even more, using humor and skit-like setups around wanding, set building, and prop modeling to spotlight the makers behind the scenes.