Pottermore Publishing and Audible - Fantastic Beasts: The Crimes of Grindelwald — Makers, Mysteries and Magic
For this project, we helped bring the Fantastic Beasts: The Crimes of Grindelwald — Makers, Mysteries and Magic audiobook campaign to life for Pottermore Publishing and Audible. The assignment was built around one clear idea: make the behind-the-scenes world of the film feel rich, playful, and worth stepping into — then shape that into a campaign package with enough range to work across launch moments, retail support, and longer-tail promotion.
The campaign centered on Dan Fogler, with the creative positioning him as the audience’s guide into the making of the film — “your No-Maj man on the inside.” That voice gave the whole package its tone. It let the work feel informed and insider-driven, but still warm, funny, and accessible. Instead of treating the audiobook like a standard product rollout, the campaign leaned into mystery, craft, fandom, and personality.
Our work covered a full promo shoot day built to generate multiple asset types from one controlled production setup. That included still photography, a pre-order announcement video, an available now launch video, an interview-style piece, and a set of short creative videos designed to celebrate the behind-the-scenes heroes of the film in a more unexpected way. The production plan also extended into audio advertorial concepts and supporting long-tail content.
What made the project especially fun was the creative world-building. We were not just dropping talent onto a blank cyc wall and asking for clean reads. The visual concept called for Dan to be surrounded by research, maps, storyboards, props, pinned notes, string connections, desk clutter, and other details that made the set feel like a real working investigation room inside the Wizarding World. The set-build deck laid that out clearly: large pinboards, dark walls, layered materials, wooden furniture, and enough merchandise and prop dressing to make the whole thing feel lived in rather than staged.
That environment did real work for the campaign. It gave the videos a stronger narrative frame, gave the stills more personality, and made the content feel like an extension of the Fantastic Beasts universe instead of a generic promo day. Even the stills approach was intentionally split into routes — one cleaner, more toolkit-friendly setup for retail and copy placement, and one more immersive route with Dan placed inside a richer Wizarding World context.
The video deliverables were built to cover different moments in the launch. The pre-order video introduced the audiobook as something Dan had been exploring from the inside, giving fans a reason to buy early. The available now video shifted into launch mode, using the research-wall setup and more story-heavy language to position the audiobook as a deeper dive into the cast, the craft, and the wider Wizarding World. The interview piece moved closer and more intimate, letting Dan respond to broader themes rather than only product messaging. Then the creative videos opened up the tone even more, using humor and skit-like setups around wanding, set building, and prop modeling to spotlight the makers behind the scenes.
From our side, that meant building one production day capable of carrying a lot of creative weight. The run-of-show had to support stills, scripted videos, creative episodic content, and interview capture without losing visual consistency or burning time. The deck shows how tightly that was planned — set build and prelight, wardrobe and grooming, stills first, then scripted video, then creative episodes, then interview, all within a single studio day in Brooklyn. That kind of assignment only works when the concept, schedule, styling, and physical environment are all working together.
We also like this project because it shows how much mileage a campaign can get from a well-built shoot day. This was not one hero video and done. It was a modular content system built around one talent, one world, and one launch window — with enough variation in tone and framing to support retail, social, launch messaging, fan-facing content, and longer-tail engagement.
At the center of all of it was the same job: make the audiobook feel like an invitation into the craft and mystery behind the film. That meant the content had to carry both fandom and polish. It had to feel premium, but still playful. It had to serve the product, but also reward the audience.
That is what makes this one stand out for us. It was a smart campaign build with strong creative structure, clear visual thinking, and a set of deliverables designed to do more than announce a release. It gave the audience a world to step into.
See how we’ve helped other clients set the stage for their successful productions. View our Work Samples.
