Who could ever resist the delicious smell of Auntie Anne’s pretzels? Now you don’t even have to follow your nose around the mall to find your fix– they deliver! The ultimate comfort food gets even cozier when paired with Freeform’s 25 Days of Christmas television special. We were delighted to create this cheery holiday commercial for Auntie Anne’s and Freeform, pumping every frame full of bright colors and holiday fun.
Keeping this commercial quick and catchy was an important part of this project. We utilized subtle storytelling, as well as voiceover narration, to keep the message in focus and entertaining.
Though only a few seconds long, each shot is jam-packed with technical prowess. Our opening shot utilizes motion tracking to showcase Auntie Anne’s mobile app, as well as a camera tilt that functions as a transition point. The next shot is a textbook tracking shot, mixed with well-timed choreography. And finally, our closing shot gave us the chance to try out a specialty camera rig, giving a turnaround reveal of our tight-knit friends all cuddled up on the couch watching some Freeform.
In short, it’s not enough to simply present a product– telling a relatable story is essential in recreating that warm and fuzzy feeling you get from bundling up with a delicious snack and a great movie on.
When you only have a few seconds to get your point across, it’s best to get expert production by your side. At ECG Productions, we know how to utilize our client’s time constraints without sacrificing quality. Have more questions regarding our services? Reach out to us to learn more about how we can help you with your next commercial. We look forward to hearing from you!