Commercials are almost a no brainer for us at this point. That’s not to say that every commercial project that comes through our door won’t demand varying amounts of pre-production, writing, shooting, editing, animation, graphics, sound design… what was that about no brainer we mentioned? Maybe that’s not quite right. It doesn’t matter how many of these we’ve done, we still love the challenge even the simplest commercials present. And they are a huge chunk of our best work. Besides being entertaining, they also have to deliver a concise, on-brand message, and a pretty effective call to action to boot. They are the seemingly simple video production standard that’s been around for as long as the medium, almost. But there’s an art to commercial video production that, we think, at least, we’ve mastered from a decade plus of making them.