Creativity and video games go hand in hand. At ECG we’ve got an extensive collection of classic consoles, in addition to our custom cocktail arcade cabinet (over 2000 games!), for those days when we have a spare 5 minutes for a quick “Street Fighter” match. It’s no wonder we were so excited to work on this E3 promo for the SCUF Infinity controller. Intended to be deployed via Instagram and Vine, we needed to make sure the final product looked great in a square format, while also being loopable and (in the case of Vine) only 6 seconds in length.
SCUF Infinity 1 Instagram video from ECG Productions on Vimeo.
Working with products that haven’t been released yet is pretty exciting. We got SCUF Infinity prototypes for both XBox One & PS4 to create our models and animations from. It’s fascinating to see how a product release comes together and how the features and specs can change along the way. As we were animating, SCUF was still hard at work improving the Infinity. This is just another reason why it’s so vitally important to have great communication with the client.
Thanks to the hard work and skill of our ECG animation team, we were able to get this project turned around in a very short time frame. Using Autodesk Maya, Adobe After Effects and a myriad of plug-ins, we were able to create a dynamic animation that rapidly showcases the best features of the controller while staying within the constraints of the social media platforms. Plus, we got a great excuse to play even more video games around the office!
Client: SCUF Gaming | Profile: Animation