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Taste the Culture | Ep.3 - Philanthropic BBQ

Explore how Taste the Culture Ep.3 captures community, mentorship, and mouthwatering BBQ through smart production choices that bring Bryan Furman’s story to life.

Portfolio ProjectCorporateOct 2022

Project Write-Up

Taste the Culture | Ep.3 - Philanthropic BBQ

In this episode of Taste the Culture, Justin teams up with Chef Bryan Furman to bring BBQ and mentorship to the masses.

Our first season of Taste the Culture went all over (and occasionally outside of) the city of Atlanta. But we met Bryan Furman in one of the most unassuming locations this town has to offer: an abandoned building that will eventually become the site of his new restaurant, Bryan Furman BBQ. 

See, Bryan is a neighborhood guy. And the future location of his restaurant is strategically positioned to keep him on the Westside, where he knows the people and the people know him. As Justin discovered, this is because Bryan is all about giving back to his community. He's found great success as a pitmaster and he's revered for his skills, but where he finds the most joy is using his success to raise others up too. 

To help tell this story, our team of producers, along with director & showrunner Jordan Nowlin, worked with Bryan to set up a specialty of his: a pop-up event at local favorite, Second Self Beer Company. To pull it off, Bryan brought in some help in the form of Big Perm, a Nashville-based pitmaster who has been Bryan's mentee for years. Perm is a perfect example of Bryan's style. Instead of seeing Perm as competition and jealously holding the secrets of his amazing barbecue, Bryan took Perm under his wing and the two have become like family, helping and learning from each other in turn.

Finding the Story

We thought the structure of the episode was set from the beginning, but documentary filmmaking has a way of surprising even the most prepared crew. Learning to roll with the punches and follow your nose is part of telling great stories!

In this case, we knew that Bryan would talk about his roots in the community, and the importance of mentorship, and that he would have Perm's help in putting on the Second Self event. But what became clear to us as soon as we met Perm was just how close he and Bryan were. We knew this was the real heart of the story: an encapsulation of all the themes our team & Justin wanted to bring to the surface.

And so, sensing Big Perm had more to say, we found the time to interview him before the event kicked off and boy, were we glad we did. His emotion and his respect for Bryan drove home just how impactful Bryan is for the people he meets and helps. Bryan's a humble person, so having Perm there to unabashedly sing his praises made a huge difference.

Smoky Perfection

There's nothing quite like barbecue. The lengthy time investment, meticulous process, the thousands of minute variables that separate the juicy from the desert dry. On the surface, it's a simple idea, consisting of few ingredients. But the patience it requires and the attention to detail it requires lend it an air that's almost meditative, even poetic. Plus, it looks really, really good on camera.

Our team of DP Trey Gregory, along with Camera Ops Alesso Graci, Haley Fusia, and Sebastian Chamaca captured a mouthwatering collection of coverage and provided it to Lead Editor Cameron Shaw to string together, trying not to get too hungry in the process. 

The combination of amazing food footage, the clarity of the theme, and the easy chemistry between Justin and Bryan made this episode a winner.

Project Story

Explore how Taste the Culture Ep.3 captures community, mentorship, and mouthwatering BBQ through smart production choices that bring Bryan Furman’s story to life.

Help video producers and brand storytellers understand how to craft authentic, community-driven food content that balances narrative, visuals, and production logistics.

Centering Community in Food Storytelling

Taste the Culture Episode 3 focuses on Bryan Furman, a pitmaster deeply rooted in Atlanta’s Westside community. The production’s first strategic choice was location: an abandoned building destined to become Bryan’s new restaurant. This setting isn’t just backdrop; it grounds the story in place and purpose, reinforcing Bryan’s commitment to his neighborhood. For producers, selecting locations that resonate with the subject’s identity adds authenticity and emotional weight to the narrative, making the story feel lived-in rather than staged.

Capturing Mentorship Dynamics on Camera

Bryan’s relationship with Big Perm, his mentee and fellow pitmaster, is the emotional core of the episode. The production team recognized early that this dynamic elevated the story beyond a simple food documentary. By scheduling an unscripted interview with Perm before the pop-up event, the filmmakers uncovered heartfelt moments that deepened the narrative. This highlights a key production insight: leaving room for spontaneous interviews and flexibility in shooting schedules can reveal richer, more genuine storytelling layers.

Balancing Food Cinematography with Story Flow

Barbecue’s visual appeal is undeniable, but capturing it requires precision. Director of Photography Trey Gregory and camera operators focused on close-ups of smoky textures, sizzling meats, and the ritualistic preparation process. These shots were carefully integrated by editor Cameron Shaw to avoid overwhelming the story with food porn. Instead, the visuals complement the themes of patience and craft. For producers, this balance means planning specific food coverage days and coordinating closely with editors to maintain narrative pacing.

Navigating Production Challenges in Documentary Filmmaking

The team’s experience on this episode underscores the unpredictable nature of documentary production. While the episode’s structure was initially planned around Bryan’s mentorship and community ties, the crew adapted when Perm’s story emerged as a vital element. This flexibility required quick decision-making and trust in the story’s natural evolution. Production leaders should build contingency time into schedules and encourage creative openness to capture unexpected but valuable content.

Leveraging Local Partnerships for Authentic Access

The pop-up event at Second Self Beer Company was more than a setting; it was a community hub that brought authenticity and energy to the episode. Partnering with a local favorite allowed the production to tap into an existing audience and cultural vibe, enhancing the episode’s credibility. For brands and producers, collaborating with relevant local businesses or influencers can enrich storytelling and provide organic distribution opportunities.

FAQ

How do you balance food visuals with storytelling in a documentary?

Balancing food visuals with storytelling requires intentional planning of shots that highlight the craft without overshadowing the narrative. Close-ups of preparation and cooking should support the themes and be paced to maintain viewer engagement without feeling like mere food porn.

What production strategies help capture authentic mentorship stories?

Allowing flexibility in shooting schedules to include unscripted interviews and candid moments helps capture authentic mentorship stories. Building trust with subjects so they feel comfortable sharing deeper emotions is also crucial.

Why is location choice important in community-focused food films?

Location grounds the story in a real place that reflects the subject’s identity and values. Choosing meaningful locations enhances authenticity and helps audiences connect emotionally with the narrative.

What should a team understand about Taste the Culture | Ep.3 - Philanthropic BBQ?

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