ECG Productions
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UPS x Boys & Girls Clubs of America | CLASS OPEN

ECG Productions partnered with UPS and Boys & Girls Clubs of America to create the class-opening video for the UPS Road Code teen safe driving eLearning series. The video introduces defensive driving concepts to young drivers, featuring NASCAR driver David Ragan.

Portfolio ProjectCorporateDec 2012
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Project Write-Up

UPS | CLASS OPEN

UPS's world class defensive driving methods have been adapted into UPS Road Code, a unique 4-week, or day-long, teen safe driving course. This video, featuring NASCAR driver David Ragan, plays at the opening of the eLearning series. To learn more about ECG Productions’ eLearning production services, please contact a member or our team today! Client: UPS | Profile: E-Learning/Education

ECG Productions worked with UPS and Boys & Girls Clubs of America to produce this UPS Road Code teen safe driving video. UPS and Boys & Girls Clubs of America were the project partners. NASCAR driver David Ragan was the featured participant, not a client. The video opened the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education. ECG produced the class-opening video for use within the eLearning series.

Project Story

ECG Productions partnered with UPS and Boys & Girls Clubs of America to create the class-opening video for the UPS Road Code teen safe driving eLearning series. The video introduces defensive driving concepts to young drivers, featuring NASCAR driver David Ragan.

The client

UPS and Boys & Girls Clubs of America were the project partners.

The project

UPS's world class defensive driving methods have been adapted into UPS Road Code, an unique 4-week, or day-long, teen safe driving course. This video, featuring NASCAR driver David Ragan, plays at the opening of the eLearning series.

ECG's role

ECG Productions worked with UPS and Boys & Girls Clubs of America to produce this UPS Road Code teen safe driving video.

Creative and technical decisions

  • UPS's world class defensive driving methods have been adapted into UPS Road Code, an unique 4-week, or day-long, teen safe driving course.
  • This video, featuring NASCAR driver David Ragan, plays at the opening of the eLearning series.
  • The video opened the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education.

Why the work matters

The video opened the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education.

Project Story

UPS x Boys & Girls Clubs of America | CLASS OPEN is about the story behind the work.

UPS x Boys & Girls Clubs of America | CLASS OPEN works best as a real production reference when the page makes the audience, purpose, production choices, and final use case easy to understand. The value is not the category label; it is the story of why this kind of work exists and what a client can learn from it.

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Project Context

What this training or education video example helps you judge.

UPS x Boys & Girls Clubs of America | CLASS OPEN shows the practical choices behind the work: audience, format, pacing, production value, finish, and the places a similar piece would need to live after launch.

Creative Read

ECG Productions worked with UPS and Boys & Girls Clubs of America to produce this UPS Road Code teen safe driving video.

Production Read

This video, featuring NASCAR driver David Ragan, plays at the opening of the eLearning series.

Next Step

The video opened the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education.

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Can ECG make something similar to UPS x Boys & Girls Clubs of America | CLASS OPEN?

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What does this project show?

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Corporate Video Production is the best starting point for this reference. From there, ECG can connect the work to pre-production, production, post-production, animation, versioning, and launch support as needed.

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