Injured patients see their future, better selves in our latest spot for Resurgens
Our latest tv commercial for Resurgens Orthopaedics, “Neck to Toes,” lets patients envision their road to recovery. It was a tricky concept that involved a ton of pre-production, but the end result couldn’t have been better. Additionally, when it came time to shoot, we busted out the latest technology from RED. That’s right: the Monstro 8K VV. This beastly piece of hardware helped us capture those stunning slow-motion shots. It was, in a word… epic.
But it didn’t stop there. Footage in hand, our crack animation team used motion tracking in Adobe After Effects to build incredible x-ray style effects. Resurgens’ own doctors reviewed our work and checked for mistakes. So, not only are the visuals impressive, they’re 100% accurate!
Client: Resurgens Orthopaedics | Profile: Commercial Video