MattyB (New Kids) | Official Music Video

Explore how ECG Productions tackled the unique challenges of shooting MattyB’s ‘New Kids’ music video—from handling heavy mirrors on set to creative camera strategies and

Helps video producers and brands understand how to manage complex set elements and post-production to deliver a visually striking music video.

Turning a Mirror Maze into a Visual Playground

When MattyB’s team brought the concept of a funhouse-style mirror set, the production faced immediate logistical and creative challenges. Transporting nearly 30 large, heavy mirrors safely between locations required careful planning and backup spares. On set, mirrors reflect everything—including crew and gear—so positioning became a puzzle. ECG’s solution was to mount mirrors on rolling Z-stands, allowing quick repositioning and framing that kept the camera and crew out of reflections. This approach not only solved the technical problem but also enabled rapid scene changes, boosting production efficiency.

Creative Camera Work to Capture Dynamic Performances

Director Jason Sirotin’s experience was key to navigating the mirror reflections while maintaining energy and flow. By choreographing camera moves around the mirrors and leveraging their reflections creatively, the video gained a unique visual rhythm. The DP’s rig stayed hidden, but the mirrors amplified the space and movement, adding layers of depth and intrigue. This kind of on-set problem-solving is essential for music videos where pacing and visual impact must align tightly with the track.

Post-Production: Where Color and VFX Bring the Vision to Life

After the shoot, ECG’s post-production team took the project to the next level. The initial assembly edit was tight and energetic, but the real transformation happened in color grading and visual effects. The color palette was pushed to make the primary hues pop, enhancing the video’s youthful and vibrant tone. Subtle but effective VFX work polished the mirror reflections and transitions, ensuring the final cut felt seamless and premium. This stage is critical for music videos aiming to stand out on platforms like YouTube, where visual polish can drive millions of views.

Lessons Learned: Planning for Complex Set Elements

This project underscores the importance of anticipating challenges with unusual set pieces. From logistics to on-set adjustments, having contingency plans—like extra mirrors and mobile stands—kept the shoot on track. Collaborating closely with the director, DP, and art department during pre-production ensured everyone understood the constraints and opportunities. For producers and brands, investing time upfront to solve these puzzles pays off in smoother shoots and a stronger final product.

Why ‘New Kids’ Works: A Case Study in Production and Post Harmony

MattyB’s ‘New Kids’ video is a textbook example of how thoughtful production design, agile camera work, and meticulous post-production combine to elevate a music video. The mirror concept could have been a liability, but instead it became a creative asset. The result is a visually engaging piece that supports the artist’s energy and message. For anyone planning a music video or dynamic commercial, this project highlights how embracing challenges with smart solutions leads to standout work.

FAQ

How do you manage reflections when shooting with mirrors on set?

Using rolling stands to reposition mirrors and carefully planning camera angles helps keep crew and equipment out of reflections. Pre-shoot tests and collaboration between director and DP are key.

What post-production techniques enhance music videos with complex visuals?

Color grading to emphasize the intended mood and subtle visual effects to polish transitions or reflections can significantly elevate the final video’s impact.

What are best practices for transporting and handling fragile set elements like large mirrors?

Plan logistics with protective packaging, have backup spares on hand, and coordinate closely with art and production teams to ensure safe movement and setup.

What should a team understand about MattyB (New Kids) | Official Music Video?

The useful takeaway is how audience, creative direction, production choices, post-production, approvals, and delivery needs shape the final video plan.

Where should this kind of project start?

Start with the goal, audience, deadline, where the finished piece needs to live, and the practical constraints that will affect creative and production decisions.

How can ECG help with the next step?

ECG can help connect the creative idea to production planning, filming, post-production, versioning, and delivery so the finished work fits the channel and the audience.