Atlanta Based Music Video Director, Jason Sirotin 2017 Showreel
A Video Director With A Passion for Art and Music
Sitting in Jason Sirotin’s office, you can almost feel the creative process at work. His workspace is a blend of high tech (his highly customized, three-monitor workstation) and old school (his meticulously organized vinyl collection and retro turntable setup). From the art on the walls to the sleek furniture, its clear that a creator is at work here.
Nearly a Decade of Music Video Experience
Hailing from Indianapolis, Jason’s career has taken him to multiple major US cities, doing everything from running a TV network in Boston to creating original cable programming for Howard Stern in New York City. He moved to Atlanta after receiving an opportunity to partner with founders Jason Marraccini and Trey Gregory at ECG Productions. When asked about his favorite part of working in the ATL, he responds without hesitation: “The music. Atlanta has great roots in hip hop, country and rock, so you get to work with a pretty wide range of genres.”
Jason’s passion for music is evident in much of the work he’s been doing over the past 7 years with ECG. As he stands to flip the record that’s just run out (Chromeo’s “Business Casual”) to its b-side, he continues his previous thought: “Music videos are my passion. To me, they’re the ultimate art form. That’s why I love doing them. Corporate videos, television shows, documentaries, commercials, movies…they’re all great, but they don’t give you the kind of artistic freedom music videos do. It can just be pure expression. A music video can just be beautiful, it doesn’t always have to make sense.”
Sirotin’s dream project? “I would love to work with Lady Gaga. Or Shakira. I love working with any artist who is visual and sees music videos as an art form, a special way to connect with an audience. I get excited about artists I have an opportunity to learn from.”
As for style, there’s a very clear preference for what Jason likes to make. “I like doing high concept narrative pieces. I’m not the guy to call if you want a bunch of giant asses shaking in front of cars.” It’s abundantly clear when you browse the catalog of videos Jason has directed with his team that an ECG video is NOT the cheap solution. He even penned a popular article outlining budget concerns in the music video industry entitled “Why Music Videos Don’t Cost $500” for the ECG’s blog. “I still get at least two emails a week about it…and I wrote almost three years ago. It definitely tapped into something very relatable, something that a lot of music video directors have to deal with. Its been nice to feel that solidarity with other creatives trying to achieve the same things that we are and not always having our skills valued as they should be.”
Sirotin does it all; directing for film, television, commercials, producing, animation direction, voiceover work, the occasional acting gig. He even hosts a film & video themed podcast (The Naked Unicorn, currently on its seventh episode) with guests from around the industry. Though he wears many hats, it’s clear from talking to Jason that nothing gives him quite the level of sheer joy and artistic fulfillment as directing music videos. There’s a look in his eye when he gets the chance to show you a piece he’s created that leaves no question as to where his passions truly lie.
A sampling of Jason Sirotin’s directorial efforts can be seen in ECG Productions’ 2015 Music Video Showreel above.
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