YouTube Generation
Video is extremely important to every business with a marketing strategy. Here’s how it does more than you think to boost your brand and engage to your audience.

Now I know what you’re thinking: “You run a video production company, of course you’re going to tell me that I need video, no matter who I am.” Well, you’re right about what I’m going to tell you, but wrong about why. I’m pretty certain you need video (no matter who you are), but it’s not simply because that’s the service that we provide.

As you probably already know, effectively communicating your company’s message to customers, both existing and potential,is absolutely crucial.Here’s where video comes in. It appeals to multiple senses. It can illicit an emotional response. Most importantly, it doesn’t require your audience to read anything!

I know that sounds a little jaded, but it’s the truth. In today’s digital society, fewer and fewer people can be bothered to read anything longer than a sentence or two. The written word will always be crucial to business, but it pales in comparison to the raw persuasive and communicative power of video. The irony of me communicating this information via a 500+ word blog post, rather than in video form, isn’t lost on me, by the way. By reading this far, you’ve proved you are the exception, not the rule. 😉

As we’re fond of saying at ECG Productions: attention equals retention. A video will grab attention, hold it and make sure your viewer walks away with the information you want them to absorb. It’s the most effective and efficient means of communication you have at your disposal. Think about that for a moment. The. MOST. Effective.

Don’t believe me? You don’t just have to take my word for it. The Wharton School of Business at the University of Pennsylvania conducted a major research study on print versus video marketing. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure. That’s real marketing power and it’s within your reach.

At this point, those of you still reading should fit into two categories: those who are wondering why they aren’t taking advantage of the power of video to grow their business, and those who already have video content as part of their marketing arsenal. To the first group, I’d simply like to ask: what are you waiting for?

As for the second group, I’ve got some questions for you: are you happy with your current video content? Are you getting the results you want? Are you getting the customer service you deserve?

Whether you’ve got existing video content or this is your first foray into the world of production, we’d love the opportunity to bid on your next project. Give us the chance to show you what we can bring to the table. The estimate is free, but the difference it can make for your business is priceless.

Contact us today and get the conversation started. We look forward to exceeding your expectations!

Jason Marraccini

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