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  1. Jason Sirotin


    I'm fascinated with nearly every aspect of the video production and post production process. As a producer and director, I have always believed that to be the best at what I do, I need to have a general understanding of every aspect of the business. Because of my widely varied interests and knowledge, my blogs cover a little bit of everything: from business & marketing to what my favorite pieces of gear are on set. I am a firm believer in the value of connecting with people who read our site, so please feel free to reach out to me, whether it's just to say hi or to speak about a particular subject or project we have done. I can be reached at [email protected].

    Thanks for reading!
  1. Posted by
    You may see this headline and think, “Isn’t outdoor advertising just billboards? Why would a billboard need video?” Just like so many other mediums, outdoor advertising is going digital. Billboards are so much more than the simple, flat signs that stoically line the sky as you zoom by on the...
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    The only way to make something not awkward is to talk about it I’m having a serious dilemma and I don’t know what to do or how to handle it. I’m hoping that people can contribute to this conversation because I think it’s bigger than just a hug or handshake....
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    If you're like me, a professional video producer running his own video production company, you are inundated with emails about projects. People looking for jobs, people seeking your services, or people just asking questions. So, to make my life easier over the course of 2017, I crafted a series of...
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    An Open Letter to “Hollywood”: I Will NOT Masturbate In Front of Anyone. Tell me if you’ve read this headline lately: a high-powered Hollywood player performs some unspeakable sexual act on an unassuming young man or woman. Yeah, unfortunately this disgusting trend has morphed into a full scale epidemic. And...
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    Is it okay for me to listen to and watch Bhad Bhabie videos or am I part of everything that’s wrong with America? An organic obsession with Bhad Bhabie My weird obsession with Bhad Bhabie started very organically. I was working late, as I always do, and decided to see...
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    As our video production company, client base, and our staff grows, so does the business work that comes along with it. Budgeting, HR, sales, and the thousand other things that go into running a successful business expand, taking you away from the creative aspects you really want to be doing....
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    A video production agency is a hybrid between a traditional video production company and a traditional advertising agency. Typically, large advertising agencies outsource the video production and mark up the video production company’s services by 20%. The agencies in this example typically come up with the creative concepts, pitch the...
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    I’m often asked the question, “How did you grow your video business from making thousands to making millions?”.  I’ve been thinking about this question a lot lately and I really think it boils down to these five things: Website Responsiveness Humility Quality of Work Over-Deliver 1. WEBSITE If your website...
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    When looking for production companies in Atlanta, it’s important to ask yourself these seven questions before starting a relationship with them. Is their work great? The very first thing you should do when looking for a video production company is visit their website. The website and the content presented on...