The Business of Video

We know how to run a successful production company. Doing business in the production industry is different than any other industry. We’ve got you covered with insider tips and tricks. Our team shares vital information that can save you from spending all your time researching, so you can spend more time filming. Check out our posts about contracts, e-mail templates, and managing client expectations.

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Corporations demand you front the money for their work

OUR SMALL BUSINESS IS NOT A F#CKING BANK

For many small businesses, getting paid on time can be a struggle. Some clients are great! Others… aren’t. Here’s how we deal with clients who don’t handle payment well.

Spreading love, cheer, and PB&J!

GIVING BACK IS AS EASY AS PB&J

How does ECG give back to the community? We make sandwiches of course. Check out how the whole team got into the holiday spirit by helping homeless shelters.

Naked Unicorn Podcast - Video Production Podcast

HOW SAG WORKS FOR BETTER OR WORSE

Have you heard of the Screen Actors Guild but are still unsure what exactly it is and how it operates? We demystify the organization in this episode of the Naked Unicorn Podcast.

How To Lose a Client in 9 Steps

How to Lose a Client in 9 Easy Steps

In the business of video production, there are lots of ways to lose clients. From pre-pro, to production, to post, here’s a convenient list of nine great ways to make clients run.

Video Wannabes

WHY WANNABES HURT THE VIDEO BUSINESS

What’s a wannabe in video production? They’re not only bad to work with, but they hurt the business of video production. Luckily, we made a guide to help you avoid them.

ice cream and producing

WHAT PRODUCERS CAN LEARN FROM ICE CREAM

Ice cream and video production have a lot it common. It’s true. Check out the parallels discovered while filming a promotional video and sampling lots of ice cream.