Digital media is such a useful tool when it comes to marketing today.
From a short video to an animated graphic, each time you can represent your brand with movement, with something your audience can watch, you’re holding their attention that much longer.
The numbers don’t lie,
Especially when looking at the millennial demographic. With millennials, 2/3 of social media users say they’ve engaged with a brand after watching video content posted to their favorite social site.
Marketers across all industries are noticing the uptick in video watching as well. The trend is shifting from still graphics to video content as the effectiveness of video to reach and engage audiences becomes more apparent.
Creating compelling marketing videos is the first step to using this versatile medium, but then, you’ve got to think about delivery. After all, media files won’t deliver themselves.
Why Media File Uploads Are Different
When you think about a Word .doc or a small Facebook graphic, uploading it is easy. You can share it through email. Post it to the Cloud. Upload it right from your computer, without much delay.
Video files are different because they’re larger. Even uploading a short video can really slow down the process of completing a project and getting your content out to the world.
Figuring out the math of video
Always think big when creating marketing content. Getting your brand out there in a memorable and visually engaging way does nothing but help solidify your brand in the mind’s of your audience.
Since a part of the process, though, is uploading the content, you need to do a little math. You want to make sure you plan the right amount of time to get the uploading done, without pushing up too close to your deadline.
It’s easy to make some estimates. The average file size of an uncompressed frame of video content is 5MB. A 30 second HD(1920 x 1080) video is then 150MB. If you’re creating footage in 4K, for extra picture clarity, the file size jumps, and a 30 second clip is around 175MB.
Most marketing videos are two minutes long or less. That means, an HD video can get as large as 600MB and a 4K video as large as 700MB.
These aren’t huge files, but do the math if you’re creating a video series, or making something longer. File size starts adding up.
Now, factor in time to transfer these videos between key members of your company for review. Suddenly, there’s a lot of time getting used up just in the media file upload process. And, this is even before you need to upload them for release.
What helps speed up the process
Strictly speaking about media file upload times, the only way to speed up the process is with the right internet connection. Couple this with knowledgeable professionals, who can troubleshoot along the way, and you’re instantly shaving time off your file transfers.
If your own company can’t accommodate fast uploads, it’s best to look for an alternate vendor. If you’re shopping around for a production company to make your videos in the first place, ask them about their internet connection before picking who to work with as well.
Speed matters. The right internet connection matters. In a competition between video production companies of equal skill and quality, the one with the reliable, faster internet connection should always win.
Find full-service excellence for your next marketing video
From start to finish, you’ll find the best video production services at ECG Productions. This includes gigabit fiber internet for some of the fastest media file upload speeds around.
We’re here to help conceptualize, create, edit, and finalize your marketing video content whether it’s a single piece or an entire campaign series. Let us help you create engaging content without any upload delays. Contact us today to learn more.