Original ECG Author
ECG Productions
ECG Productions Editorial Team
The ECG Productions editorial archive brings together practical production, post-production, animation, marketing, and project guidance originally published by the company team.
421 original articles
Author Archive
Articles originally published under ECG Productions's byline.
This archive restores the authorship relationships from ECG's original WordPress publication database. Dates and bylines are preserved so readers and search systems can understand who wrote each article and when it was published.
2025-01-15
Scripting for Success: Writing Training Video Scripts
How a training script carries structure, clarity, retention, and the tone people actually learn from.
Read article2025-01-15
Measuring TV Commercial Success: Key Metrics
Measuring TV Commercial Success: Key Metrics is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Read article2025-01-15
Maximizing Learner Engagement in Training Videos
Maximizing Learner Engagement in Training Videos is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Read article2025-01-15
How To Make A Training Video
How To Make A Training Video shapes the budget conversation: the scope drivers to understand, the risks to plan around, and the decisions worth making before production starts.
Read article2025-01-15
What Is A Brand Video?
What Is A Brand Video is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Read article2025-01-15
How To Create Effective Training Videos
How To Create Effective Training Videos is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Read article2025-01-15
Types of TV Commercials: Choosing the Right Format for Your Brand
Types of TV Commercials: Choosing the Right Format for Your Brand is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Read article2025-01-15
How to Find the Best Video Production Company for Your Business
How to Find the Best Video Production Company for Your Business is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Read article2025-01-15
Global Video Production Services: Your Worldwide Content Partner
Global Video Production Services: Your Worldwide Content Partner is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
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TV Commercial vs. Online Video Ads: A Comparative Analysis2025Common Mistakes to Avoid When Producing a Brand Video2025The Amazing Power of Animation in Advertising2024How Long Should A Corporate Video Be?2024How to Make a TV Commercial That Stands Out | Strategy + Creative Tips2024Animation in Training Videos: Why It Works and How to Use It Effectively2024The Role of Animated Videos in Brand Promotion2024Top Cost-Benefit Analysis of Producing Training Videos2024How Video Color Grading Brings Your Story to Life2024How Much Does a Corporate Video Really Cost?2024The Essential Elements of a Powerful Brand Video2024Why Your Business Needs a Corporate Video2024How to Effectively Tell Your Brand's Story Through Video2024The Power of Emotional Appeal in TV Commercials2024From Concept to Screen: The Life Cycle of a TV Commercial2024The Art and Science of Effective Television Commercials2024Utilizing Interactive Elements in Training Videos2024Why Music Videos Don't Cost $1000 in 20232023Hello My Name Is… | A Musical Exploration2023Kroger | ConFRESHions2023Dixson, and more Talent | Hello My Name Is… Episode 82023Wyclef Jean and more Talent | Hello My Name Is… Episode 62023Coco Jones, and more Talent | Hello My Name Is… Episode 52023Baby Tate, Symba, and more | Hello My Name Is... Episode 42023Eric Bellinger, Jane Handcock, and more: Hello My Name Is | Episode 32023Proudly Introducing: Hello My Name Is | Episodes 1 & 22023Source Digital | A Comprehensive Company Overview2023The Summer of Mystery - James Patterson + Elin Hilderbrand2023Arthur Blank & Donna Hyland: A Powerful Fireside Chat2023The Arthur M. Blank Hospital: Amazing News From CHOA2023Elf on the Shelf | Sizzle Reel2023Hachette Book Group | Sweet Child O’ Mine, by Guns N’ Roses - Book Trailer2023Arby’s | Arby’s Foundation Impact2023CHOA | 2021 Strong4Life Overview2023The Role of a Good Script in Corporate Videos: A Key to Success2023TextNow | Phone Service in an App - Social Campaign2023James Patterson & Kwame Alexander | Becoming Muhammad Ali2023Longbow Advantage | Recruitment Video2023Skillsoft | Payment Card Industry Compliance2023Hachette Book Group | <em>Things I Wish I Told My Mother</em>2023Georgia GOAL Scholarship | 2023 Scholarship Impact2023Longbow Advantage | Rebus NOW 2022 Conference Highlights2023Leapfrog Mortgage | Pinball - 0:30 Commercial2023Zynga Poker | The Best Tips & Tricks Video Series2023Skillsoft | Global Import Compliance2023LVMH | Art Basel 2022 Showcase2023Skillsoft | Heat Stress Awareness2023James Patterson | Scaredy Cat - If These Cats Could Talk2023Cincinnati, Inc. | FabTech 2022 Product Series2023ECG Productions | 2022 Taste Reel2023Truthify | Product Demonstration Video2023U.S. EPA | OSC Recruitment Video2023The Ansley School | 2022 Donation Video2023RaceTrac | Energy Dispatch (Overview Campaign)2023Croy Engineering | ASHE Conference Promo2023LVMH + Densu | <em>Blanc </em>Magazine’s Teneisha Carr 2023James Patterson | Dog Diaries: Ruffing It - Animated Book Promo2023Gaidge Analytics | Company Overview Animated Explainer2023YBN Almighty Jay | Big Check (Official Music Video)2023Backwoods | Always True - Bas, Ep. 22023Backwoods | Always True - Bas, Ep. 12023Char-Griller | Grill For The Moments That Matter | Lifestyle2023Greystone | Operation: Next Generation2022Resurgens Orthopaedics | No Body Has Time For That2022Concrete Combat | Episode 103 | Concrete Brotherhood2022James Patterson | Walk In My Combat Boots - 0:30 Book Promo2022Taste the Culture | Ep.4 - Pop-Up Empowerment2022Taste the Culture | Ep.2 - Higher Hog Education2022Taste the Culture | Ep.3 - Philanthropic BBQ2022Wal-Mart | Operation Hope: Team Member Financial Literacy 2022An Important Look at Women in Film: "She’s Behind the Lens"2022Design and Animation: Meet Anneli, the Animator2022Black Women in Film | "I'm Rooting for Everybody Black"2022Char-Griller | 2021 Product Video Series2022The Catharsis of Creation: Emily Payton 2022SiteOne | Safety Training Video | Gloves2022Protostream | End Audio Chaos - Product Overview2022Ladies Of ECG2022Children’s Healthcare of Atlanta | Strong4Life | Ava’s Complete Guide to Car Seat Safety2022How to build a film set: If we build it they film it. An art departments take.2022ECG Productions | Product Demo Reel2022Taste the Culture | Ep.1 - Vegan Burgers, Cheesesteaks & Social Justice2022Making Memorable Commercials Like These2022James Patterson & ECG Productions | I Care About You - Mask PSA2022What is Live Captioning2022Foot Solutions | Back On The Job2022Children’s Healthcare of Atlanta | Strong4Life | Water Safety - Always Be Your Child’s Lifeguard2022Clutch Recognizes ECG Productions Among Georgia’s Top Video Production Companies for 20222022Foot Solutions | Back On Your Feet2022Greystone | Operation: Girls Night Out2022ANGARI Foundation | Generation Ocean: Sharks2022James Patterson | Can’t Put It Down - The Red Book2022James Patterson | Real Readers: The Summer House2022UGA SBDC | Southern Metalcraft - Business Highlight2022Concrete Combat | Episode 102 | Old School v. New School2022Concrete Combat | Episode 107 | The Final Showdown2022Video Uploads | Thoughtful Tips on how to Safely Share2022Hermeus | Hermeus’ Eleven2022James Patterson | Treasure Hunters: The Plunder Down Under - Animated Trailer2022James Patterson | The Defense Lawyer2022James Patterson | Best Nerds Forever - Animated Book Promo2022Auntie Anne’s & Freeform | 25 Days of Pretzels2022Concrete Combat | Episode 101 | Wall to Wall2022YKK | The Curved-Fly Machine Overview2022Dutch Masters | Craft Syndicate - T.I.2022Vision Collection | The Stunning MoistureShield2022Pyramid Consulting | 2021 Company Awards Show2022James Patterson | The Deadly Cross Experience2022The Process of Corporate Video Production2021Get Those Media Files Up2021Secure Content Transfer: Top 4 Best Tools2021Deadlines: Top 4 Tips For Meeting Critical Mission Timeframes2021Strong Corporate Video: The Top 4 Essential Elements2021Captioning Options: 2 Great Game Changers For You!2021Production Pace: 3 Solid Management Tips!2021Where Do Essential, Digital Dailies Go After A Fun Shoot?2021DVDs: 5 Modern Alternatives To A Classic Option2021An Approved Fixer Can Take Your Production From 0 to 10020213 Amazing Unit Production Management Tips To Stay Aligned2021Podcast Recording: The Top 3 Tips For An Efficient Session2021TV Commercials: 7 Actionable Elements Of Profound Content20213 Big Steps For Making Data Transfer Services Work For You2021Good Media Upload: 4 Reasons A Watchful Eye Is Essential2021Gigabit Speed: 4 Huge Reasons That It's A Faster Option2021Data Safety: Keeping Your Sensitive Info Safe2021What 4 Elements Make Anime Characters Stand Out?2021Arbor Vita8 | Full Spectrum CBD Balm2021National Vision | 2019 Year End Video2021James Patterson | Texas Outlaw - Book Promo2021James Patterson | The Summer House - Book Trailer2021Atlantic Records | YBN Almighty Jay - Drank Sealed2021Atlantic Records | YBN Almighty Jay - Battling My Spirit2021James Patterson | Real Readers: The Coast-to-Coast Murders2021James Patterson | The House of Kennedy - Timeline of Tragedy2021Fitness Bank | Instagram Influencer Video #22021Fitness Bank | Instagram Influencer Video #12021Belgard | Design Studio Animated Explainer Video2021Dutch Masters | Craft Syndicate - DL Warfield2021Dutch Masters | Craft Syndicate - Big G2021Home Diagnosis | Ep. 6 - Atlantic City, NJ2021Home Diagnosis | Ep. 4 - New York, NY2021UGA SBDC | Chief Fire Protection - Business Highlight2021James Patterson | 1st Case2021Georgia-Pacific | Point A Center For Supply Chain Innovation2021Arbor Vita8 | Full Spectrum CBG Immune Booster Tincture2021James Patterson | Hawk2021Hachette Book Group | The Family That Cooks Together2021Sebacia | Medical Process Animation2020Resurgens Orthopaedics | Keep Reaching2020James Patterson | The Last Days of John Lennon2020Arbor Vita8 | Overview2020James Patterson | The Coast to Coast Murders: Pass the Word2020ParkMobile | Anywhere, Anyway2020James Patterson | Jacky Ha-Ha Book Trailer2020Alliance Tax Solutions | Break Through Those Walls2020MoistureShield | Infuse Collection - Product Video2020Children’s Healthcare of Atlanta | A Thousand Little Choices2020Hachette Book Group | Kingdom of the Wicked2020James Patterson | Dog Diaries: Mystery Mutt2020Speed Addicts | Event Sizzle2020ECG Productions | 2020 Show Reel2020Hook & Cook | Pilot Episode2020H&W Printing | Company Overview / Client Pitch Video2020Sorrento Therapeutics | Sofusa DoseConnect - Clinical Trial Training2020The Warrior Alliance | Warrior Committed2020Kimberly-Clark | Elevate the Core - KC Pillars #12020TJX | Discover Different2020MoistureShield | Elevate Your Deck - Product Video2020American Girl | American Girl In Space - 360 Mars Experience2020Jacob’s Ladder | 360 Trailer Experience2020Georgia Department of Natural Resources | Historic Preservation Tax Incentives2020Coors Light | 2019 College Football Kick-Off2020Foodmate | 2019 Recruitment Video2020UGA SBDC | We’re Here for You2020UGA SBDC | Southern Press and Packing - Business Highlight2020FOX Sports | Winter Is Coming2020Hachette Book Group | Girls of Storm & Shadow - Book Promo2020Hachette Book Group | Capturing the Devil - Book Promo2020Hachette Book Group | Swipe Right for Murder Promo2020James Patterson | Criss Cross / Ali Cross - Mother & Daughter Promo2020James Patterson | Criss Cross / Ali Cross - Father & Son Promo2020James Patterson | The Inn - Book Promo2020Bullseye Event Group | Super Bowl LIII Player’s Tailgate2020James Patterson | Max Einstein: Rebels with a Cause - 8-bit Interactive Experience2020James Patterson | 19th Christmas - Tied Up2020Resurgens Orthopaedics | Everywhere2020National Vision | Eyeglass World - Made Locally, Given Globally2020CDC | Continuing Education Training Video2020James Patterson | 19th Christmas - Gingerbread Massacre2020James Patterson | 19th Christmas - Christmas Train Wreck2020ADP | A Profound Glimpse Into A Sales Associate Future2020Resurgens Orthopaedics | Braves Stadium Squeezeback2020What to Watch During your Self-Quarantine2020Video Production During the Pandemic2020Resurgens Orthopaedics| “No Excuses” - Commercial2019Ultimate Escape Game | Can You Get Out? - Commercial2019W Labs | The Smart Oven - Commercial2019Kaizen Analytix | Get the Kaizen Price - Animated Explainer2019FOX Sports | Hey Dave! - What’s Your Worst Injury?2019FOX Sports | Florida Panthers - 2019 Logo Animation2019FOX Sports | Orlando Magic - Logo Animation2019The Arthur Blank Foundation | We Make History: The Story of Atlanta2019James Patterson | 18th Abduction - Lindsay Boxer Character Intro2019James Patterson | Katt vs. Dogg - Don’t Trust Dogs2019James Patterson | Katt vs. Dogg - Can't Trust Cats2019James Patterson | The Fall of Crazy House - EYES2019James Patterson | The Fall of Crazy House - Commercial2019James Patterson | The Fall of Crazy House - RUN2019Hachette Book Group | Once & Future - Book Trailer2019James Patterson - The Chef (Recipe Video: Grillades)2019James Patterson - The Cornwalls Are Gone (Go Bag Teaser)2019James Patterson - The Cornwalls Are Gone (Book Trailer)2019Sig Sauer - Sig Sauer Academy2019James Patterson | Max Einstein: The Genius Experiment - Magic Mud2019Delta Airlines & MLB | Call Up - Didi Gregorius2019MoistureShield | Lifestyle Video2019Rack Focused – Episode 2: Films from Herspective2018Rack Focused - Episode 1: Boss Babes2018Mercedes-Benz | 2018 C-Class Cabriolet Walk Around2018Sony PlayStation | My Road to Greatness: Mooresville, NC2018Anheuser-Busch | The Proper Pour2017SCUF Gaming | Infinity 4PS2017Georgia Forestry Commission | 8 Challenges2017Fox Sports | Florida Panthers Logo Animation2017HSBC Bank & Junior Achievement | Crash The Classroom2017Eater | Cult Following: Waffle House2017iJet | Sales Video20172017 Mercedes-Benz | C-Class Coupe Video Review & Demo2017ECG Productions | 2018 Show Reel2017Saleswise | Meeting Manager2017CSP Technologies | Activ-Seal Packaging Solutions2017Silence and Why It’s Important in Film2017360 Video Shows How Film is an Evolving Industry2017Getting the Best Recording out of Voice Talent2016Filming Poetry - The Rhythm and Prose of 16OS2016On Set: Bruce Needs His Money2016It's Almost One Single Shot - Making a Music Video2016CDC | Tracking In Action2016Goodwill of North Georgia | Dress for Success2016RaceTrac | People Philosophy2016Windy Hill | Athletic Club2016Bauerfeind | GenuTrain Testimonial2016Core Security | Animation201616 OS | Beauty201616 OS | 3's Company2016Saleswise | Meeting Manager20162017 Mercedes | Benz GLC Walk Around Review & Demo2016ECG Productions | Jason Sirotin Director's Reel 20172016ECG Productions | Commercial Reel 20172016ECG Productions | Product Demonstration Reel 20172016ECG Productions | Software Tutorial Reel 20172016ECG Productions | 3D Animation Reel 20172016ECG Productions | Television Show Reel 20172016ECG Productions | Corporate Video Reel 20172016National Vision | 2016 Year End Video2016ECG Productions | Fitness Reel 20172016ECG Productions | Animation and Motion Graphics Reel 20172016Dana Barrett | Tech'd Out2016Inter Atlanta FC | Program Overview2016Nektar | Party on the Moon2016Guardians of the Night | Puppy Rescue2016Bauerfeind GenuTrain | Personal Trainer :152016University of Alabama | Rise With The Tide :152016Pharmacare | CAN-FR Supergreens2016Pharmacare | USA Cacao2016Heat Track | Comedy Spot2016HeatTrak | Drama Spot 602016Allinial | Client2016Nowspeed: Trender | Trender Experience2016Bauerfeind | Direct Response2016Bauerfeind GenuTrain | Basketball :152016Goodwill | Interview Tips2016Goodwill | Resume Tips2016Making Movie Magic2016Five Reasons Why Chess and Video Production Go Hand-in-Hand: Part 22016Tsunami Tuna Premiere Party2016On Set with ECG Productions: Fiserv App Demo Shoot2016On Set with ECG Productions: Shooting in Spanish for the Emory Autism Center2016Connor Byers | "Like Oh" Music Video2016Bayer Crop Science | Bayer Bee Care Community Leadership Award2015AT&T | Unite Express2015ECG Productions | 2015 Music Video Reel2015MattyB (New Kids) | Official Music Video2015SCUF Gaming | Infinity1 Animation2015George Stinney | Official Music Video2015Kimberly-Clark | Neenah, WI Recruitment Video2015Paleo Bites | Sizzle Reel2015ECG Productions | Food & Beverage Reel 20152015Hunt Thompson Media | THE PERFECT HUMAN DIET2015Greenway | Pick-a-Path Interactive Video2015National Peanut Board2015J the Producer | Ain't Nobody Greater2015PGi - iMeet Man Movie Trailer2015Del Frisco's Grille | Del Frisco's Feed TV2015Quarterlife Ben Trailer2015The United Way | Non-Profit Video2015Aflac | One Day Pay2015Uprite Ergo | Product Video Production2015PGi | GlobalMeet: Calm vs. Chaos2015PGI | Innovation Labs Corporate Video2015CDC | NCBDDD Animation2015Taylor English | Law Firm Overview Video Production2015American College of Rheumatology | Choose Rheumatology Animation2015American Breast Care | Corporate Video2015North Plains Systems | Ngage 20152015Adickdid | Official Music Video2015Theravent | TV Spot "Snore like a Freight Train"2015Goodwill of North Georgia | Job Fairs2015Bauerfeind | Testimonials Adrienne Ballenger - 302015American College of Rheumatology | Five Years of Simple Tasks2015McKesson | Medical Animation2015Frank Morning Show | Radio Commercial2015Sof-Adhere | Medical Video2015MagMutual | Binding Arbitration Video2015MagMutual | Binding Arbitration (Spanish)2015Mosaic Golf and Country Clubs Internal Training Video2015MedZed | TV Commercial2015The Armory | If I Ever Official Music Video2014Dr. Good: A Pet Rescue Mission201410 MISTAKES INEXPERIENCED VIDEO PRODUCERS MAKE2014ECG Productions | 2014 Show Reel2014Corporate Internal Video | Kimberly-Clark Project Innovation2014Bayer Crop Science | Bee Care Installation2014Corporate Manifesto Video | Premiere Global Services2014Jeni's Splendid Ice Creams | Grand Opening Video: Atlanta, GA2014Elephant Hero | Animated Logo2014Beggar's Farm Reunion: Mystery of the Heart | Official Music Video2014Frank FM Cape Cod | MA: Radio Station Commercial2014ikan | Animated Logo Resolve2014Shazzy Fitness | Television Commercial2014Red Hare Brewing | Beer Love Commercial2014Kimberly-Clark | Internal HR Health & Wellness Initiative Corporate Video2014RE/MAX | Regional Services: Mobile App Demo2014TAG | 2017 Advance Awards with Ali Raza2014UNIVERSE | VITALY K | OFFICIAL MUSIC VIDEO2013SECUDE | DATA SECURITY2013CORPORATE VIDEO - ATLANTA - KIMBERLY-CLARK2013UNDERCOVER SYSTEMS | 3D ANIMATION2013ME or THE WHIP | SIZZLE REEL2013KIMBERLY-CLARK | POV2013Adaptive Curriculum | SPANISH LANGUAGE VIDEO2013STARVOICE | 3D ANIMATION2013THE ARMORY MUSIC VIDEO | BURN THE CITY DOWN2012Total Buns Productions | A FREE BIRD2012SHAZZY FITNESS | SIZZLE REEL2012WORKOUT KID | BEASTS2012KIMBERLY-CLARK | WORKDAY2012Tin Roof Films | THE FAT BOY CHRONICLES2012Lighthouse Beauty | Kim Kardashian TV Spot2012BELT POWER | CORPORATE2012UPS | CLASS OPEN2012LG | CHOCOLATE TOUCH2012Georgia State Golf Association | TUP HOLMES DOCUMENTARY2012BELT POWER | FOOD2012WORKOUT KID | STATE PARK 22012WORKOUT KID | STATE PARK 12012WORKOUT KID | SIZZLE REEL2012ADAPTIVE CURRICULUM | Math & Science2012ADAPTIVE CURRICULUM | Sales Video2012SOUTH FULTON MEDICAL CENTER | Virtual Tour2012TRANSCEND SERVICES | Corporate Video2012KIMBERLY-CLARK | PAPREX2012Kimberly-Clark | HR2012GEORGIA STATE GOLF ASSOCIATION | RICHARD CRAWFORD DOC2012GEORGIA STATE GOLD ASSOCIATION | GENE SAUERS DOC2012GEORGIA STATE GOLF ASSOCIATION | VICKI GOETZ DOC2012GEORGIA SRTA | I-85 EXPRESS LANE2012Uzinggo | Application Demo2012INDUSTRIAL VIDEO | CXGBS2012UZINGGO | VIDEO TUTORIAL2012Internal | Viral Marketing Demo2012KIMBERLY-CLARK | PEOPLE PHILOSOPHY 22012LG | ALLY2012VERIZON | E-MAIL SOLUTIONS2012JACKSON ACURA | CAR DEALERSHIP TV SPOT2012CREDIT GUARD OF AMERICA | COUPLE2012CREDIT GUARD OF AMERICA | SINGLE MALE2012CARTER HOUSE GALLERY & FRAMING | COMMERCIAL2012ENVIRONMENTAL ROOFING SOLUTIONS | COMMERCIAL2012UPS | ROAD CODE: LAUNCH2012ECG Productions 2013 Showreel2012Hilarious Photos of Film & TV Director Jason Sirotin2012WORKOUT KID, INC. | DIRECT RESPONSE TV SPOT2011Frye Regional Medical Center | Medical Virtual Tour2011GEORGIA STATE GOLF ASSOCIATION | SPORTS FILM DOCUMENTARY2011Billie Wickliffe - Documentary2011Mark Esoda | Mini-Doc2011Jim Stuart | Mini-Doc2011BRAIN BYTES CREATIVE | WEBSITE DESIGN VIDEO2011RED BRICK BREWERY | TV SPOTS2011DUI PSA - Georgia Highway Patrol2011ATLANTA FILM FESTIVAL | FILM FESTIVAL TRAILER2010BIG BROTHERS BIG SISTERS OF METRO ATLANTA | E-LEARNING VIDEO2010FRYE REGIONAL MEDICAL CENTER | HOSPITAL VIRTUAL TOURS2010GEORGIA SRTA | TRANSPORTATION TV SPOT2010Atlanta Film Festival 2010 Trailer2010STEVE BROADBENT FOR JOHN'S CREEK CITY COUNCIL | POLITICAL TV SPOT2010UNITED CONSULTING | OVERVIEW VIDEO2010Forbes Luxe 11 - Open200921 Show - Open2009CITY LIGHTS MEDIA | TRAVEL CHANNEL - "21"2009XY.TV | SHOW PROMO2009NETWORK TV | PROMO2009PROMO | PRODUCTION | POST2009COLLEGE ADMISSIONS | TV2009Georgia Southern |Recruitment Commercial2009Georgia Southern| Online Education Commercial2009GSU TV SPOT | TRUE BLUE2009ATLANTA INJURY CENTER | COMMERCIAL2008XY.tv | ROOMIES TV PROMO2007XY.tv | The Roomies - Show Open2006XY.TV | Secret Lives - Show Open2006
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