A heartwarming commercial for HeatTrak’s patented snow-melting mats. While our comedic campaign focused on ridiculous (and fictional) ways to use HeatTrak, this spot illustrates for the viewer how HeatTrak mats can improve lives. Talented cast memebers John Schemedes, Samuel Goergen, and Terese Young brought an amazing mix of emotion and authenticity to the original script written in house by ECG’s writing team. While principal photography took place in Georgia during the summer months, we were able to use a mixture of compositing and fake snow to get the look we needed without having to wait for winter.
For your next broadcast commercial campaign, contact ECG Productions.
HeatTrak – Drama Spot 60 from ECG Productions on Vimeo.
Client: HeatTrack | Profile: Commercial