The battle for feline supremacy rages against callous canines
Cats cast aside their trademark indifference in this political attack ad towards their oldest foe: Dogs. We love all animals here at ECG, but writing this spot forced us to get inside the heads of the world’s most enigmatic creatures. In James Patterson’s middle-grade novel, Katt vs. Dogg, the age-old adversaries aim to settle the debate over cat-dog hierarchy, once and for all. And how do you win that argument? Capture the hearts and minds of the people!
To start, part of our amazing illustrating team hand-drew all the art for the spot. The cats are elegant, innocent, and in control, while the dogs are appropriately buffoonish and disorganized. Meanwhile, our in-house voiceover talent got to have some serious fun. In what may be the role of a lifetime, Emily Payton breathed life into the Spokescat. It’s a turn worthy of an Oscar. Or, maybe a Paw-scar?
Fur real, though, this is a piece of content so many of us can be proud of. What’s more, it’s for kids! Being a part of JP’s efforts to get young people reading is awesome for us. Like a bowl of warm milk, or afternoon nap in the sun, this spot is just about purr-fect.
Client: James Patterson | Profile: Branded Content