My Weird Obsession with Bhad Bhabie

Danielle Bregoli's Bhad Bhabie wearing a red zip up sweat shirt.
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Ever go down the rabbit hole of music videos and discover someone totally new? I did it, and here’s how I ended up strangely obsessed with Bhad Bhabie.

Is it okay for me to listen to and watch Bhad Bhabie videos or am I part of everything that’s wrong with America?

Bhad Bhabie leans against a wall looking down.

An organic obsession with Bhad Bhabie

My weird obsession with Bhad Bhabie started very organically. I was working late, as I always do, and decided to see what the youth of the world were watching. So I went on over to YouTube to look at the popular and trending videos.

As a music video director, I’m always interested to see new music videos. I saw a thumbnail of a young girl in an electric chair with a description that read, “Danielle Bregoli is BHAD BHABIE ‘Hi Bich / Whachu Know’ (Official Music Video)”

Danielle Bregoli - Bhad Bhabie (YouTube thumbnail)

Who the fuck is Danielle Bregoli?

The first thing that came to my head was, “Who the fuck is Danielle Bregoli?” and “Why don’t I know who Danielle Bregoli is?” I quickly followed up by fumbling through the pronunciation of her character’s name, Bhad Bhabie.

I clicked on the video and saw the below. Watch this before you continue reading.

I was intrigued by her and the music almost immediately. The production quality of the music was good (I liked the beats) and sometimes I even found her poetic. I say sometimes because there are a couple awkward lines but some riffs I thought were cool. No idea what she’s talking about but I like it…

“I do not sniff it or roll it
It do not drip when I pour it
I do not run, I reload it
I do not save it, I throw it”

As I rewatch the video, more and more questions start filling my brain. I look up “danielle bregoli label” on Google to see if she is signed.

Google search result for "danielle bregoli label."

Then Google tells me it’s Atlantic Records. I’m more curious now. I must visit Wikipedia.

Tell me it’s not true Wikipedia!

Bhad Bhabie Wikipedia page

However, it is here on Wikipedia that I become obsessed with understanding who and what Bhad Bhabie is.

Within seconds I learn that Danielle Bregoli is not only just FOURTEEN YEARS OLD but she’s mainly world famous because of an internet meme from the Dr. Phil Show!!!! She is known as the “Cash Me Ousside Girl.”

At this point, some of you are going… How did he not know about the “Cash Me Ousside Girl”? This is a clear sign that I am aging. For all the people who are not “in the know,” this is the origins of the “Cash Me Ousside Girl.”

At this point, I am in shock. I watch the video again and then explore another music video entitled, “These Heaux.”

So, now I’m a little disturbed and upset… that I like the song. Secondly, I think it’s crazy that there’s this fourteen-year-old girl rapping about some seriously explicit shit! It’s really creepy, but I need to learn more. I must understand Bhad Bhabie.

Five seconds later I get my fix. I find out that Spirit Airlines recently banned Bhad Bhabie for life! At first, this makes me really like her, because I can’t stand Spirit Airlines. Then I land on this video and see the truth.

Wow. That was nuts. Now I really dislike Bhad Bhabie. I feel gross.

But not gross enough, because before bed I loaded all three of her singles into my current playlist.

Three latest Bhad Bhabie songs on Jason Sirotin's current playlist

As I brush my teeth I am in utter shock. I feel like I just went on an exhilarating ride, uncovering something unusual and magical. I am excited to share it with my co-workers. So, I send out this slack.

Bhad Bhabie opinions in Slack messages

The debate in my head swells!

I wake up the next day and the first thing in my mind is Bhad Bhabie. So many questions!!!

Atlantic signed her to a multi-album contract and her first single was #77 on the Billboard Hot 100. Who decided to sign her at Atlantic and how did they make the decision? Do they think she is a musical genius/lyricist or are they cashing in on a meme? There are tons of people with memes but not many of them get a deal with Atlantic.

We work with MattyB on occasion and his videos get way more views than hers do and have for years! I don’t see him with a major record deal. There must be more to this than just a social media following right? (Atlantic Records feel free to leave a comment.)

Drinking my coffee as I mentally debate her lyrics.

Compared to other rappers, her lyrics are pretty mild. Some artists get very, very explicit. I listen to those artists regularly and don’t think twice when they’re spittin’ bars, but her lyrics make me feel weird.

Is it because she’s a fourteen-year-old girl? What if it was a fourteen-year-old boy? Would I feel the same way?

I debate for a while about whether I am sexist or not. Eventually, I come to the conclusion that I am sexist in some ways. I feel sad for her. I would not feel sad for a fourteen-year-old boy rapping about the things she is rapping about. That’s sexism, right?

The fact that I really don’t understand what sexism is doesn’t help, but I know that there is something meaningful happening in this discovery. I’m at least being conscious of the feelings.

Damn you Bhad Bhabie for making me think about deep shit!

Danielle Bregoli's Bhad Bhabie wearing a red zip up sweat shirt.

Riding along with “These Heaux”

I get in my car, and I can’t resist. I MUST play all three of her tracks as loud as I can with the windows down through Roswell, Georgia at 8:25 AM. Starting us off: “These Heaux.”

I really like the beat, but it’s hard to forget that she is only fourteen. The thought keeps creeping in, but I keep getting past it. Most likely it’s because the beat is solid and the hook is catchy.

There’s something special about her. I think it’s the same thing that people were attracted to on Dr. Phil and the internet. She is pure emotion. I think that’s why, with the help of good producers, she releases music that connects.

Whether it’s the underlying sadness she has deep down, the anger, or just the “I don’t give a fuck” attitude, it works with the music. I listen to the other tracks a few times before getting to the office.

Can we cut Bhad Bhabie some slack?

A sample of my co-workers’ responses to my slack:

“Did you guys see the slack?” “You mean the Cash me Outside Girl one? Yeah, she sucks. She’s everything that’s wrong with America.”

Damn, poor Bhad Bhabie. Is she really everything that is wrong with America?!

Next opinion: “She’s stupid.” “Ugh, she’s horrible.” “You like the Cash Me Ousside Girl?”

I wasn’t asking them about her I was asking them about the music. My first interaction was music. Theirs was an internet meme. Was that the disconnect? There’s artistic value here, right? I think so. I’m so conflicted.

She seems like she might be a bad person, but really I don’t know much about her. What if all we have seen is her on her worst days? She’s fourteen; doesn’t she deserve a chance? Shit…She’s FOURTEEN! She’s a kid. 

Do you all see why I am so confused?

Conclusion?

I set out to determine if it’s okay for me to listen to Bhad Bhabie music and watch her videos. Does that mean that am part of everything that’s wrong with America? But now, I’m just really confused. I’m curious what other people think.

In the end, I’ll listen to whatever I want. If I like it… I’ll listen or watch and if I don’t… I won’t. If you gotta problem with that cash me ousside. CASH ME OUSSIDE!

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