MUSIC VIDEO PRODUCTION
Music video production is an area that the ECG team has a particular affinity for. We find the combination of ambitious concepts, high production values and crafting a story set to music to be absolutely thrilling. Whether you’ve got a concept in mind or just a song that you need to create a video for, we’d love to work with you on your next music video project. We understand that musicians (and their budgets) come in all shapes and sizes.
We’ll be honest and upfront with you about what we can do with what you’ve got available. If you need to keep it simple, we’ll make you the highest quality video your budget allows, but we promise it will be anything but ordinary! But don’t just take our word for it. Here’s what Jason Sirotin, our lead music video director, has to say about his approach to the medium:
“Creating music videos has been a dream of mine since I was a kid. I was totally inspired by videos like Michael Jackson’s Thriller and Dire Straits’ Money for Nothing. Music makes visual entertainment more powerful. Imagine a movie without music. The film would feel empty, it just wouldn’t be the same.
Music creates an emotional connection to the moving images on the screen. That’s why I feel music videos are such a brilliant opportunity as a director. I look at music videos as mini-movies. Its an opportunity to capture an audience and give them 5 minutes of escapism.
I won’t take on just any project. I need to connect on some level with the music and I need to see some amount of commercial viability. If I can’t create an incredible music video for your track, I won’t take the job. It’s that simple.
While I will create purely performance based music videos, I greatly prefer high-concept pieces that tell a story. My goal is to connect with the audience visually via the artist’s music. Telling a compelling story is a VERY effective way to do this.”