ECG Productions
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Corporate

Kimberly-Clark International | New Day Initiative Animated Corporate Video

ECG Productions worked directly with Kimberly-Clark International on the New Day initiative, with Relish Marketing as a collaborator. ECG led production for the animated project.

Portfolio ProjectCorporateSep 2013
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Project Write-Up

CORPORATE VIDEO - ATLANTA - KIMBERLY-CLARK

This animated video was used to launch Kimberly-Clark International's "New Day" initiative for 2013.  All the motion graphics were created in-house using Adobe After Effects, Video Co-Pilot Element 3D and Yanobox Nodes. The ECG team also created the original music & sound design. For more information about what ECG Productions has to offer in the corporate video & motion graphic design space, contact us today! Client: Kimberly-Clark | Profile: Corporate Video

ECG Productions worked directly with Kimberly-Clark International and Relish Marketing on the New Day initiative. ECG led production for the animated project. New Day encouraged new hires to adopt and use the Workday platform. ECG created the animation, motion graphics, original music, and sound design used to introduce the initiative.

Project Story

ECG Productions worked directly with Kimberly-Clark International on the New Day initiative, with Relish Marketing as a collaborator. ECG led production for the animated project.

The client

Kimberly-Clark International worked directly with ECG Productions on the New Day initiative.

The project

This animated video was used to launch Kimberly-Clark International's "New Day" initiative for 2013. New Day encouraged new hires to adopt and use the Workday platform.

ECG's role

ECG led production for the animated project. ECG created the animation, motion graphics, original music, and sound design used to introduce the initiative.

Creative and technical decisions

  • All the motion graphics were created in-house using Adobe After Effects, Video Co-Pilot Element 3D and Yanobox Nodes.
  • ECG created the animation, motion graphics, original music, and sound design used to introduce the initiative.
  • Custom motion graphics and music, along with awesome sound design, make it a winner.

Why the work matters

This animated video was used to launch Kimberly-Clark International's "New Day" initiative for 2013. New Day encouraged new hires to adopt and use the Workday platform.

Project Story

Kimberly-Clark International | New Day Initiative Animated Corporate Video is about the story behind the work.

Kimberly-Clark International | New Day Initiative Animated Corporate Video works best as a real production reference when the page makes the audience, purpose, production choices, and final use case easy to understand. The value is not the category label; it is the story of why this kind of work exists and what a client can learn from it.

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Story Read

Make the corporate video feel specific.

a corporate video page earns its keep when it makes the audience, use case, creative choice, and next action easy to see without flattening the work into a sales sample.

Production Reality

Protect the choices that shape the result.

The finished work shows how the project handles attention. The important read is how concept, production, post, versions, and distribution come together around a real audience.

Where It Leads

Start with the context behind the ask.

For a similar conversation, start with the audience, deliverables, where the finished video has to work, and how Corporate Video Production connects to the story the brand or client is trying to tell.

Project Context

What this corporate video example helps you judge.

Kimberly-Clark International | New Day Initiative Animated Corporate Video shows the practical choices behind the work: audience, format, pacing, production value, finish, and the places a similar piece would need to live after launch.

Creative Read

This animated video was used to launch Kimberly-Clark International's "New Day" initiative for 2013.

Production Read

All the motion graphics were created in-house using Adobe After Effects, Video Co-Pilot Element 3D and Yanobox Nodes.

Next Step

ECG created the animation, motion graphics, original music, and sound design used to introduce the initiative.

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Project Questions

What to know about this kind of work.

A few practical notes about what the project shows, why it matters, and where a conversation with ECG would usually start.

Can ECG make something similar to Kimberly-Clark International | New Day Initiative Animated Corporate Video?

Yes. A project in this lane usually starts with the audience, deadline, deliverables, locations, talent, approvals, and final use. Once those pieces are clear, ECG can shape the right production or post-production path.

What does this project show?

The finished piece shows the audience, pacing, production value, brand presence, format, and the job the work needed to do. Those details matter more than style alone.

Where would a conversation with ECG start?

Corporate Video Production is the best starting point for this reference. From there, ECG can connect the work to pre-production, production, post-production, animation, versioning, and launch support as needed.

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