The ECG Productions Brand Starter Kit: Look Like the Business You’re Becoming
You do not need a giant campaign to start showing up like a real brand. You need the right first layer of content.
Brand Starter Kit is a brand video and photography package built for businesses that have outgrown DIY visuals and need a cleaner, more credible presence across their website, social channels, and sales materials. It is designed to give you enough polished content to make the brand feel established without dragging you into the budget, timeline, or complexity of a much larger production.
If people are finding you online and the business still looks newer, smaller, or less clear than it really is, this package closes that gap. It gives you a sharp hero video, social-ready cutdowns, and a usable image set that helps the business feel more aligned everywhere it appears.
Brand Starter Kit: Quick answer for Non-Readers
Best for: local businesses, consultants, founders, boutiques, fitness brands, and service providers
Solves: a credibility problem more than a content-volume problem
Timeline: typically 2 to 3 weeks from kickoff to final delivery
Starting investment: $3,500
What this package is really for
A lot of small and growing brands do not have a marketing problem first. They have a presentation problem.
The business may be good. The service may be strong. The client experience may already be there. But the visuals are not carrying that level of trust yet. Maybe the website feels thin. Maybe social still looks improvised. Maybe the founder has never had a clean way to tell the story on camera. Maybe every sales touchpoint feels slightly disconnected from the real quality of the business.
Brand Starter Kit is built for that moment.
This is the package you book when you need a visual foundation you can actually use. Not just something attractive for one page. Something that can support the homepage, About page, outreach, social presence, and early-stage brand growth without feeling overproduced or undercooked.
Who should book Brand Starter Kit?
This package is a strong fit for businesses that need to look more polished now, but are not ready for a full campaign build.
It works especially well for:
- founders launching or refining a service brand
- consultants and coaches who need stronger brand trust
- boutiques and local businesses refreshing web presence
- fitness and wellness brands that need more professional presentation
- service providers whose quality is not obvious enough online
It is also a strong fit when the founder or spokesperson matters to the sale. If people need to understand who you are, how you think, and why your business feels different, having a clear on-camera brand piece changes a lot.
What problem does Brand Starter Kit solve?
It solves the moment where the business is real, but the brand presence still feels in progress.
In practical terms, that usually looks like this:
- your website does not yet feel as credible as your actual service
- your social channels are inconsistent or visually thin
- your sales outreach lacks a simple, polished asset to lead with
- you have outgrown phone-shot content, but do not need an oversized campaign
- people need more trust before they book, buy, or inquire
The goal is not just to make you look better. The goal is to make you easier to trust.
Brand Video Kit Package: What's included?
- 1 discovery and strategy call
- 1 messaging worksheet and creative brief
- 1 half-day production
- 1 location
- Founder or spokesperson interview capture
- B-roll of team, space, service, or customer experience
- 1 hero brand video, up to 90 seconds
- 3 vertical social cutdowns, up to 30 seconds each
- 15 edited brand photos
- Captioned short-form versions
- Web and social formatted exports
What you receive at final delivery
You leave with a focused, practical set of assets that can work across multiple touchpoints.
Final delivery includes:
- 1 horizontal brand video
- 3 vertical cutdowns
- 15 edited stills
- Organized delivery folder
Why this package works
Most smaller brand shoots fail in one of two ways: either they are too small to produce enough useful material, or they are too vague to produce anything focused.
This package avoids both.
It works because it starts with message clarity, keeps the production scope tight, and delivers a set of assets that can travel well. The video does the trust-building work. The cutdowns create visibility. The photos help the rest of your brand feel complete.
That combination matters. You are not paying for one polished moment. You are paying for a cleaner first impression across the places people actually encounter the business.
How the process works
1. Discovery and messaging
We start with a strategy call and messaging worksheet so the shoot reflects how you want the business to be seen, not just what looks nice on camera.
2. Shoot planning
We map the interview, supporting visuals, location flow, and asset list so the half-day stays efficient and focused.
3. Production
We capture founder or spokesperson voice, supporting B-roll, and the visual moments that help the business feel credible, human, and real.
4. Editing and delivery
We shape the hero piece, short cutdowns, and photo selects into a clean asset set formatted for web and social use.
Where these assets usually get used
Common placements include:
- homepage hero section
- About page
- Instagram and LinkedIn
- sales outreach and follow-up emails
- speaker or founder pages
- Google Business profile
- pitch decks and introduction flows
Investment and timing
Starting at $3,500. Typical timeline is 2 to 3 weeks from kickoff to final delivery.
Prices are starting points and may increase based on creative complexity, crew, locations, schedule, and post-production needs. Additional work outside the listed scope is billed separately. Final delivery follows final approval and final payment.
Optional add-ons
- Extra shoot half-day: $1,250
- Extra 10 photos: $350
- 3 extra short edits: $750
- Scriptwriting upgrade: $600
- Additional camera / camera package upgrade: $450
- Drone coverage: $650
Every ECG package also includes
Discovery and planning, pre-production coordination, production scheduling, professional editing, licensed music where appropriate, basic color polish, basic audio polish, up to two rounds of revisions through one client point of contact, and final delivery in agreed digital formats.
What is not included unless listed
Talent fees, hair and makeup, wardrobe styling, studio or location rental, travel outside the local zone, advanced motion graphics or animation, rush turnaround, raw footage delivery, paid media management, closed captioning, and multi-language versions are not included unless specifically listed.
Frequently asked questions
Who should book the Brand Starter Kit?
Businesses that need a polished foundation for their website, social channels, and sales materials without stepping into a larger campaign.
What is included in the Brand Starter Kit?
A strategy call, creative brief, half-day shoot, founder or spokesperson interview capture, supporting B-roll, one hero brand video, three short social cutdowns, and fifteen edited photos.
How long does the Brand Starter Kit take?
Most projects land in roughly two to three weeks, depending on scheduling, review speed, and add-ons.
Is this enough for a full rebrand or campaign launch?
Usually no. This package is meant to create a strong foundational set, not a full campaign ecosystem.
Can this be expanded later?
Yes. Many brands use this as the entry point, then expand into ongoing content, campaign work, or proof-driven assets later.
See how we’ve helped other clients set the stage for their successful productions. View our Work Samples.
Book a discovery call and let’s shape the cleanest version of your brand story.
