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Kimberly-Clark | Internal HR Health & Wellness Initiative Corporate Video

A Kimberly-Clark internal HR health and wellness initiative video using hand-drawn practical animation, 3D motion graphics, composited live-action studio footage, and in-house sound support.

Portfolio ProjectCorporateApr 2014

Project Write-Up

Kimberly-Clark | Internal HR Health & Wellness Initiative Corporate Video

Using a mix of hand drawn practical animation, 3D motion graphics, and composited live-action studio footage, this short video introduces Kimberly-Clark's new Live Well initiative: a program that incentivizes employees to strive to eat better, exercise more and get sufficient sleep so that the can improve their overall well-being and productivity. All video, graphic and sound elements were produced in house by ECG Productions. Do you have a new program or initiative that you need to roll out effectively using the power of video? Reach out to our team today! Client: Kimberly-Clark | Profile: Corporate Video

Project Story

Kimberly-Clark | Internal HR Health & Wellness Initiative Corporate Video is about the story behind the work.

Kimberly-Clark | Internal HR Health & Wellness Initiative Corporate Video works best as a real production reference when the page makes the audience, purpose, production choices, and final use case easy to understand. The value is not the category label; it is the story of why this kind of work exists and what a client can learn from it.

Story Read

Make the corporate video feel specific.

a corporate video page earns its keep when it makes the audience, use case, creative choice, and next action easy to see without flattening the work into a sales sample.

Production Reality

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Where It Leads

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Project Context

What this corporate video example helps you judge.

Kimberly-Clark | Internal HR Health & Wellness Initiative Corporate Video shows the practical choices behind the work: audience, format, pacing, production value, finish, and the places a similar piece would need to live after launch.

Creative Read

Employee communication has to feel clear, motivating, and easy to understand before it can change behavior inside an organization.

Production Read

ECG produced video, graphics, and sound in-house, blending animation styles with live-action footage to introduce the Live Well initiative.

Next Step

A similar internal campaign needs audience segmentation, HR review, script clarity, accessibility needs, graphics language, and a rollout plan for employees.

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Can ECG make something similar to Kimberly-Clark | Internal HR Health & Wellness Initiative Corporate Video?

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What does this project show?

The finished piece shows the audience, pacing, production value, brand presence, format, and the job the work needed to do. Those details matter more than style alone.

Where would a conversation with ECG start?

Corporate Video Production is the best starting point for this reference. From there, ECG can connect the work to pre-production, production, post-production, animation, versioning, and launch support as needed.

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