Kimberly-Clark x Relish Marketing x Marbury Creative | People Philosophy 2

Kimberly-Clark, Relish Marketing, and Marbury Creative partnered with ECG Productions to create People Philosophy 2, an animated internal video. The project combined live action and animation to communicate Kimberly-Clark's employee philosophy, launching at the 2012 HR summit and supporting global recruiting.

The client

ECG Productions worked directly with Kimberly-Clark, Relish Marketing, and Marbury Creative on People Philosophy 2. The companies were hired as a team, and ECG led production.

The project

This animated video (a follow-up to a previous inward-facing piece) presents Kimberly-Clark's philosophy toward its employees and demonstrates how much the company gives back to its workforce. The video was used to kick off Kimberly-Clark's 2012 HR summit meeting. It has been translated into 12 different languages and is used around the world as a recruiting tool.

ECG's role

ECG Productions worked directly with Kimberly-Clark, Relish Marketing, and Marbury Creative on People Philosophy 2. The companies were hired as a team, and ECG led production.

Creative and technical decisions

• This video utilizes a mix of both 2D and 3D animation, as well as green screen compositing.
• The project mixed live action and animation to communicate Kimberly-Clark's philosophy about its people, the importance of employees, and how that philosophy would be shared with more than 50,000 employees around the world.
• It has been translated into 12 different languages and is used around the world as a recruiting tool.

Why the work matters

The video was used to kick off Kimberly-Clark's 2012 HR summit meeting. It has been translated into 12 different languages and is used around the world as a recruiting tool.