We Engineered One Hype-Inducing Event Promo Video for The 2023 ASHE Conference
When it comes to civil engineering, events don’t get much bigger than the ASHE Conference. For 2023’s conference, the honor of hosting this prestigious event went to our hometown of Atlanta, and the honor of promoting it went to us.
Or good friends at Croy Engineering tasked us with getting engineers from all over the country stoked for the 2023 ASHE Conference. They asked us to capture the spirit of Atlanta; to show what this city is all about, and to showcase the many attractions it has to offer. We’re intimately familiar with how great Atlanta is, and we took the responsibility of bringing its energy to this promo very seriously.
Of course, given the fact that the ASHE conference brings together the country’s best & brightest in highway engineering, our focus was on transportation. As such, footage of Atlanta’s roadways not only served as connective tissue in the video, it also provided inspiration for some top-notch transpo-related puns in the graphics copy.
Editor Kelsey Cherney took the reins and, using a combination of stock footage, photo assets from our client, and footage of Georgia’s own GDOT Commissioner, Russell McMurry, crafted a compelling promo that demonstrates Atlanta’s myriad allures. Animator David Hixon added some dynamic 3D motion to the text to elevate the presentation.
In short, this is a great example of taking something that could have been flat and drab and turning it into something fun! Our client was thrilled and ready to share their big conference plans with the world!