Maker’s Mark | Make Your Mark: Harlem

A brand experience that’s dripping with swagger

Maker’s Mark is a brand that’s renowned for being as tasteful as it is tasty. So it’s no surprise that the whiskey giant’s latest marketing campaign is equal parts cool and collaborative. The campaign, entitled “Make Your Mark,” empowers local artists to “Make Their Mark” on their community through their work. It’s great idea that goes down as well as double Maker’s on the rocks: nice and smooth.

For this installation, the Maker’s team partnered with renowned Harlem-based artist Namxkeel to produce a true-to-brand live art experience. The results were a sight for sore eyes. Drinks were flowing, the energy was up, and Namxkeel’s creative twist on Maker’s Mark’s signature red wax was a hit! Experiential brand executions like this are what we live for, and both the shoot & post-production were a blast.

Client: Maker’s Mark | Profile: Branded Content

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