Commercials are almost a no brainer for us at this point. That’s not to say that every commercial project that comes through our door won’t demand varying amounts of pre-production, writing, shooting, editing, animation, graphics, sound design… what was that about no brainer we mentioned? Maybe that’s not quite right. It doesn’t matter how many of these we’ve done, we still love the challenge even the simplest commercials present. And they are a huge chunk of our best work. Besides being entertaining, they also have to deliver a concise, on-brand message, and a pretty effective call to action to boot. They are the seemingly simple video production standard that’s been around for as long as the medium, almost. But there’s an art to commercial video production that, we think, at least, we’ve mastered from a decade plus of making them.
This healthcare commercial for Resurgens Orthopaedics is the centerpiece for one motivational ad campaign. Need some inspiration to get moving? Look no further!
This mini-documentary for Insignia Advanced Smile Design from Ormco left us grinning from ear to ear. Who doesn’t love seeing someone get their smile back?
Composite videos are just another way to make content more dynamic. See how we merged live-action with graphics and animation for an Any Lab Test Now spot.
When Any Lab Test Now asked ECG to shoot 18 videos in one day, we dove right in to the project. Here’s one of the resulting commercials on teen drug testing.
The best video production projects often get a little gross. Check out the product video for the Aero Chrome surgical gown by Halyard to see what we mean.
Brace yourself for some punchy, to-the-point brand messaging! This 0:15 commercial for Bauerfeind gets the point across quickly.
Rise with the Tide! We engineered this 15 second broadcast commercial for the University of Alabama easily, using stock footage and post-production graphics magic.
As it turns out, a healthy lifestyle has no borders! This international commercial for Pharmacare showcases the product in French.
Like chocolate? Check out the informative commercial with some of the best ways to prepare snacks with Pharmacare’s cacao powder. The chocolate muffins look amazing.
This product commercial production for Heat Track features a bit of comedy! Making people laugh is always a great way to get people to look up and take notice.
This commercial for HeatTrak is as heartwarming as their product is ground-warming. Eh, that bad wordplay doesn’t do the spot justice. Just give it a watch!
What does a talented illustration artist and a great video concept get you? Something like this animated piece we created for Allinial.
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