Project Write-Up
We had a bloody good time filming this Aero Chrome surgical gown product video for medical supplies powerhouse, Halyard. Shot on location at Halyard’s beautiful corporate office in Alpharetta, this video was a blast from concept to delivery.
Not only was production a breeze, but this project gave our animator David a chance to show off his fluid simulation skills. But the best part: the shoot resulted in one of ECG’s current favorite hashtags. #TreytheDummy
Client: Halyard | Profile: Commercial
Project Story
Discover how to plan and produce effective marketing videos like Halyard's Aero Chrome surgical gown campaign with clear audience targeting, multi-format delivery, and strategic
Help marketing and production teams decide how to align video strategy, messaging, and deliverables before investing in production.
Marketing videos for specialized products like surgical gowns must earn attention immediately. The Halyard | Aero Chrome video succeeds because it targets the right audience with a clear message, compelling visuals, and a pacing that respects busy viewers. Before production begins, define who needs to care, what they already know, and what the video must prove. This clarity ensures every production decision—from script to shoot to post—supports the ultimate goal: driving engagement and action.
One video file rarely fits all marketing needs. For Halyard, the team planned multiple versions before the shoot: a hero video for the website, shorter cutdowns for social, vertical crops for mobile ads, and captioned edits for accessibility. This forward-thinking approach saves time and money by integrating multi-format delivery into the production schedule. It also aligns expectations around approvals and final outputs, reducing last-minute surprises.
On location at Halyard’s Alpharetta office, production was smooth thanks to clear strategy and preparation. The shoot balanced live-action footage with animation—showcasing fluid simulation skills that visualized the gown’s protective features. Post-production tied everything together with polished color grading, sound design, and pacing that matched the brand tone. This seamless collaboration between creative and technical teams ensures the final video feels cohesive and professional.
Knowing who approves the video and what success looks like is vital. For Halyard, early conversations identified key stakeholders and their feedback cycles, enabling timely revisions without scope creep. Distribution plans shaped edits and formats, ensuring each version performed well on its intended platform—whether internal launches, paid media, or sales follow-up. This alignment keeps the project on schedule and maximizes the video’s impact.
ECG specializes in connecting your brand’s goals with the right production approach. From branded content development and pre-production planning to animation, editing, and delivery, we tailor services to your needs. Use our portfolio examples to find the tone and style that fit your project. Starting with clear goals, audience insights, and deliverables helps us recommend the best path forward—saving you time, budget, and stress.
Different platforms and audiences require tailored video formats, such as shorter cutdowns for social media or captioned versions for accessibility. Planning these upfront ensures efficient production and consistent messaging.
Identify all key stakeholders early—marketing leads, product experts, legal, and sales teams—to streamline feedback and avoid delays during the review process.
Animation can visually demonstrate product features that live-action can’t capture effectively, such as fluid dynamics or internal protection layers, enhancing viewer understanding and engagement.
The useful takeaway is how audience, creative direction, production choices, post-production, approvals, and delivery needs shape the final video plan.
Start with the goal, audience, deadline, where the finished piece needs to live, and the practical constraints that will affect creative and production decisions.
ECG can help connect the creative idea to production planning, filming, post-production, versioning, and delivery so the finished work fits the channel and the audience.
Project Story
Halyard | Aero Chrome works best as a real production reference when the page makes the audience, purpose, production choices, and final use case easy to understand. The value is not the category label; it is the story of why this kind of work exists and what a client can learn from it.
Story Read
Campaign work has to land the offer, tone, and brand memory fast enough for the channel where it will live.
Production Reality
The hook, pacing, and finish show how quickly the idea asks for attention. Similar work usually lives or dies in the early choices: audience, offer, placement, versions, and how much production value the idea needs to feel believable.
Where It Leads
For a similar conversation, start with the audience, deliverables, where the finished video has to work, and how Television Commercial Production connects to the story the brand or client is trying to tell.
Project Context
Halyard | Aero Chrome shows the practical choices behind the work: audience, format, pacing, production value, finish, and the places a similar piece would need to live after launch.
Halyard | Aero Chrome works as a commercial reference because the tone, offer, pacing, production finish, and channel fit all have to land quickly.
For a buyer, the useful question is not just whether the frame looks good. It is whether the spot makes the message clear fast enough for the channel and audience.
A focused commercial plan defines the audience, deliverables, campaign use, production approach, review path, and versions before the shoot gets locked.
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Project Questions
A few practical notes about what the project shows, why it matters, and where a conversation with ECG would usually start.
Yes. A project in this lane usually starts with the audience, deadline, deliverables, locations, talent, approvals, and final use. Once those pieces are clear, ECG can shape the right production or post-production path.
The finished piece shows the audience, pacing, production value, brand presence, format, and the job the work needed to do. Those details matter more than style alone.
Television Commercial Production is the best starting point for this reference. From there, ECG can connect the work to pre-production, production, post-production, animation, versioning, and launch support as needed.
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