Commercials are almost a no brainer for us at this point. That’s not to say that every commercial project that comes through our door won’t demand varying amounts of pre-production, writing, shooting, editing, animation, graphics, sound design… what was that about no brainer we mentioned? Maybe that’s not quite right. It doesn’t matter how many of these we’ve done, we still love the challenge even the simplest commercials present. And they are a huge chunk of our best work. Besides being entertaining, they also have to deliver a concise, on-brand message, and a pretty effective call to action to boot. They are the seemingly simple video production standard that’s been around for as long as the medium, almost. But there’s an art to commercial video production that, we think, at least, we’ve mastered from a decade plus of making them.
Have you ever sipped champagne on a yacht while watching the sunset? Yeah, neither have we. But if you watch this promo video for Nowspeed’s Trender experience, you can pretend you have!
Up and at ’em! ECG’s animation team composited text into action footage to differentiate this high-energy commercial for Bauerfeind Direct Response. Check it out!
BRACE yourself for a commercial that’s both effective and succinct. This 0:15 spot Bauerfeind’s GenurTrain knee brace is all that and then some.
This video runs double duty as a training video for PGi’s employees and a product demo for their clients. Screencapture and sleek motion graphics make this one a winner!
In a series of recipe videos, we created a spicy new marketing tool for the National Peanut Board: Tasty branded content that teaches people to make spiced peanuts!
A stellar brand video can help your business catch fire. That’s what we made for after6! Using a combination of footage and 2D animation, we helped get the word out.
This commercial for the SCUF gaming controller features sick 3D animation, highlighting all the controller’s features. As gamers ourselves, we’re pretty hyped about it!
This pick-a-path commercial video for Greenway Health was a fun project. Interactive video is a great way to keep audiences engaged. Check it out!
With some creative editing and smart camera work, we produced this great product video for Uprite Ergo. It’s content that just makes you sit/stand a little taller.
Does your partner snore? What does it sound like to you? ECG imagined it sounds like a freight train to make this entertaining commercial for Theravent.
We made this sporty testimonial commercial for Bauerfiend’s MalleoTrain ankle brace cool and dynamic with some awesome athlete action!
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