Beer commercial
Work
Commercial
Red Hare Brewing | Beer Love Commercial
A Red Hare Brewing commercial parody built in a 48-hour script-to-screen window, with concept, footage, motion graphics, music, and sound design handled by ECG.
Portfolio ProjectCommercialApr 2014
Portfolio project
Start with what the work had to solve, then bring ECG the audience, deadline, and deliverables behind your own project.
Watch The Work
See what the finished piece helps a viewer understand.
Red Hare Brewing | Beer Love Commercial is strongest when the audience, purpose, production choices, and final use are clear. Watch for the problem the piece solves, the kind of attention it asks for, and the choices that make the work useful after launch.
Project videoYouTubeApr 2014
Project Write-Up
Red Hare Brewing | Beer Love Commercial
This commercial was produced for Red Hare as a parody of the Budweiser "Puppy Love" spot that aired during Super Bowl XLVIII. The client had a tight time frame and requested a script-to-screen turnaround of just 48-hours. Concept, footage, motion graphics, music and sound design all produced in-house by ECG Productions.
Are you looking for a resource to produce your next television or online commercial? No matter how tight the turnaround, ECG Productions can get you the results you need, on time and on budget. Reach out to our team today to get the conversation started!
Client: Red Hare Brewing | Profile: Commercial
Project Story
Red Hare Brewing | Beer Love Commercial is about the story behind the work.
Red Hare Brewing | Beer Love Commercial works best as a real production reference when the page makes the audience, purpose, production choices, and final use case easy to understand. The value is not the category label; it is the story of why this kind of work exists and what a client can learn from it.
Story Read
Make the commercial feel specific.
Campaign work has to land the offer, tone, and brand memory fast enough for the channel where it will live.
Production Reality
Protect the choices that shape the result.
The hook, pacing, and finish show how quickly the idea asks for attention. Similar work usually lives or dies in the early choices: audience, offer, placement, versions, and how much production value the idea needs to feel believable.
Where It Leads
Start with the context behind the ask.
For a similar conversation, start with the audience, deliverables, where the finished video has to work, and how Television Commercial Production connects to the story the brand or client is trying to tell.
Project Context
What this commercial helps a client judge.
Red Hare Brewing | Beer Love Commercial shows the practical choices behind the work: audience, format, pacing, production value, finish, and the places a similar piece would need to live after launch.
Creative Read
Fast-turnaround commercials still need a clear joke, brand fit, production discipline, and enough polish to look deliberate instead of rushed.
Production Read
The project is useful proof for beverage brands and agencies that need creative, production, post, music, and sound moving together under a tight deadline.
Next Step
A similar commercial needs decision-maker access, quick approvals, script boundaries, location planning, edit notes, graphics, audio, and final delivery specs.
More Work In This Lane
Browse examples with similar audience, format, or production demands.
These categories show nearby ECG work by format, audience, style, and production need, so the project sits in a wider story instead of standing alone.
Related Services
Turn the reference into a production plan.
These services connect the finished example to the practical choices your own project needs: creative development, production, post, animation, delivery, versions, and launch support.
Project Questions
What to know about this kind of work.
A few practical notes about what the project shows, why it matters, and where a conversation with ECG would usually start.
Can ECG make something similar to Red Hare Brewing | Beer Love Commercial?
Yes. A project in this lane usually starts with the audience, deadline, deliverables, locations, talent, approvals, and final use. Once those pieces are clear, ECG can shape the right production or post-production path.
What does this project show?
The finished piece shows the audience, pacing, production value, brand presence, format, and the job the work needed to do. Those details matter more than style alone.
Where would a conversation with ECG start?
Television Commercial Production is the best starting point for this reference. From there, ECG can connect the work to pre-production, production, post-production, animation, versioning, and launch support as needed.
Related Articles
Related articles for this kind of project.
These ECG articles help connect commercial work to planning, budgeting, creative decisions, production, and post-production.
Business
Production Cost
Breaking Down the Cost of TV Commercial Production
A grounded breakdown of commercial production costs, from creative prep through crew, shoot logistics, post, and delivery.
Read article
Strategy
Strategy
What Makes Legendary Commercial Advertisements Truly Timeless?
What Makes Legendary Commercial Advertisements Truly Timeless is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Read article
Production
Production
Measuring TV Commercial Success: Key Metrics
Measuring TV Commercial Success: Key Metrics is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Read articleNearby Work
Keep browsing similar ECG projects.
Commercials
iMeet | Collaboration Solutions Video
iMeet | Collaboration Solutions Video anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Feb 2016
Open project
Commercials
NPB Recipe Video | Spiced Peanuts 3 Ways
NPB Recipe Video | Spiced Peanuts 3 Ways anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Feb 2016
Open project
Commercials
After6 | Brand Building Video
After6 | Brand Building Video anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Feb 2016
Open project
Commercials
AT&T | Unite Express
AT&T | Unite Express anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Dec 2015
Open project
Commercials
SCUF Gaming | Infinity1 Animation
SCUF Gaming | Infinity1 Animation anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Dec 2015
Open project
Commercials
Greenway | Pick-a-Path Interactive Video
Greenway | Pick-a-Path Interactive Video anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Dec 2015
Open projectKeep Exploring
More ECG pages connected to Red Hare Brewing | Beer Love Commercial.
Project pages connect the finished work to the services, related articles, and nearby examples that explain the craft and planning behind similar production needs.
Services
Services connected to this topic.
These service paths show where the production, post, animation, or package conversation usually goes next.
Service
Animation & Motion Graphics
Animation and motion graphics for brands, agencies, and organizations that need complex ideas, products, data, processes, or brand moments made easier to understand.
Open pageService
3D Product Animation
3D Product Animation from ECG Productions helps turn footage, assets, or unfinished cuts into sharper, cleaner, delivery-ready video.
Open pageService
Media Buying & Planning
Media Buying & Planning from ECG Productions helps turn footage, assets, or unfinished cuts into sharper, cleaner, delivery-ready video.
Open pageService
Offline Editing
Offline Editing from ECG Productions turns footage into a clearer story with stronger pacing, cleaner structure, and delivery-ready versions.
Open pageWork
Related ECG work.
These examples show what the service, article, or category can look like in finished work.
2D and 3D Animation
The Arthur M. Blank Hospital: Amazing News From CHOA
The Arthur M. Blank Hospital: Amazing News From CHOA shows how designed motion can make an idea clearer, more memorable, and easier to follow. It helps teams compare...
Open pageCommercials
Backwoods | Always True
Backwoods | Always True anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo n...
Open pageCommercials
The Summer of Mystery - James Patterson + Elin Hilderbrand
The Summer of Mystery - James Patterson + Elin Hilderbrand anchors a campaign conversation around hook, tone, production value, and how quickly the message has to la...
Open pageRelated articles
Related articles for this kind of project.
These pieces add context around process, budget, creative choices, common mistakes, and what to ask next.
Post
EDITING ON SHIFTING SANDS OR: How I Learned To Stop Worrying and Love Premiere
A post-production read on EDITING ON SHIFTING SANDS OR: How I Learned To Stop Worrying and Love Premiere, covering the edit, sound, color, graphics, delivery, and re...
Open pagePost
Becoming a Video Editor or: How I Learned to Stop Worrying and Love Premiere
A post-production read on Becoming a Video Editor or: How I Learned to Stop Worrying and Love Premiere, covering the edit, sound, color, graphics, delivery, and revi...
Open pageBusiness
VR Filmmaking: What It Is, Why It Matters, and How It’s Changing Storytelling
VR Filmmaking: What It Is, Why It Matters, and How It’s Changing Storytelling shapes the budget conversation: the scope drivers to understand, the risks to plan arou...
Open pageProduction
How to Make a TV Commercial That Stands Out | Strategy + Creative Tips
How to Make a TV Commercial That Stands Out | Strategy + Creative Tips is a production read about what needs to be planned, captured, protected, and handed to post s...
Open pageNext step
Ready to talk through the project?
When this starts to sound like your situation, bring ECG the goal and the constraints.
Share This Project
Send this work to someone comparing production examples.
Share the article, project, or service page with a teammate, client, producer, or stakeholder who needs the context before the next decision.