ECG Productions
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Commercial

Red Hare Brewing | Beer Love Commercial

A Red Hare Brewing commercial parody built in a 48-hour script-to-screen window, with concept, footage, motion graphics, music, and sound design handled by ECG.

Portfolio ProjectCommercialApr 2014
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Project Write-Up

Red Hare Brewing | Beer Love Commercial

This commercial was produced for Red Hare as a parody of the Budweiser "Puppy Love" spot that aired during Super Bowl XLVIII. The client had a tight time frame and requested a script-to-screen turnaround of just 48-hours. Concept, footage, motion graphics, music and sound design all produced in-house by ECG Productions. Are you looking for a resource to produce your next television or online commercial? No matter how tight the turnaround, ECG Productions can get you the results you need, on time and on budget. Reach out to our team today to get the conversation started! Client: Red Hare Brewing | Profile: Commercial

Project Story

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What this commercial helps a client judge.

Red Hare Brewing | Beer Love Commercial shows the practical choices behind the work: audience, format, pacing, production value, finish, and the places a similar piece would need to live after launch.

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Creative Read

Fast-turnaround commercials still need a clear joke, brand fit, production discipline, and enough polish to look deliberate instead of rushed.

Production Read

The project is useful proof for beverage brands and agencies that need creative, production, post, music, and sound moving together under a tight deadline.

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What does this project show?

The finished piece shows the audience, pacing, production value, brand presence, format, and the job the work needed to do. Those details matter more than style alone.

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Television Commercial Production is the best starting point for this reference. From there, ECG can connect the work to pre-production, production, post-production, animation, versioning, and launch support as needed.

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Measuring TV Commercial Success: Key Metrics

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