At the Sig Sauer Academy, knowledge and skills are vital parts of proper firearm safety.
We experienced the famous New England fall leaves firsthand when we traveled all the way to New Hampshire to create this broadcast spot. The Sig Sauer Academy is a massive compound dedicated to training and equipping professionals and firearms enthusiasts, alike. As such, we had a mission when we wrote this script. We needed to bring the message of the Sig Sauer Academy home with feeling: To protect what you love, you need to know what you’re doing. Add in some powerful voice over work, by our own Trey “Golden Pipes” Gregory, and we had just that.
It’s a tight, no-frills spot about responsibility above all else, and we love that about it. Of course, it helps that the shots are still totally gorgeous. From the sweeping drone shots of the Academy, surrounded by beautiful fall trees, to our stunningly cool low-light pistol training shots, this commercial has style and substance in spades.