ECG Productions
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UPS x Boys & Girls Clubs of America | ROAD CODE: LAUNCH

ECG Productions partnered with UPS and Boys & Girls Clubs of America to create the launch video for the UPS Road Code eLearning series. The video features NASCAR driver David Ragan and introduces teens to defensive driving methods adapted from UPS's training.

Portfolio ProjectProduct VideoDec 2012
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Project Write-Up

UPS | ROAD CODE: LAUNCH

UPS's world class defensive driving methods have been adapted into UPS Road Code, a unique 4-week, or day-long, teen safe driving course. This video, featuring NASCAR driver David Ragan, was originally released upon the launch of the eLearning series. To find out about all of ECG Productions’ eLearning production services, please contact a member or our team today! Client: UPS | Profile: Education

ECG Productions worked with UPS and Boys & Girls Clubs of America to produce this UPS Road Code teen safe driving video. UPS and Boys & Girls Clubs of America were the project partners. NASCAR driver David Ragan was the featured participant, not a client. The video introduced the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education. ECG produced the launch video for release with the eLearning series.

Project Story

ECG Productions partnered with UPS and Boys & Girls Clubs of America to create the launch video for the UPS Road Code eLearning series. The video features NASCAR driver David Ragan and introduces teens to defensive driving methods adapted from UPS's training.

The client

UPS and Boys & Girls Clubs of America were the project partners.

The project

ECG Productions worked with UPS and Boys & Girls Clubs of America to produce this UPS Road Code teen safe driving video. The video introduced the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education.

ECG's role

ECG Productions worked with UPS and Boys & Girls Clubs of America to produce this UPS Road Code teen safe driving video. ECG produced the launch video for release with the eLearning series, introducing the Road Code eLearning series and connecting UPS defensive-driving methods with teen driver education.

Creative and technical decisions

  • UPS's world class defensive driving methods have been adapted into UPS Road Code, an unique 4-week, or day-long, teen safe driving course.
  • This video, featuring NASCAR driver David Ragan, was originally released upon the launch of the eLearning series.
  • The video introduced the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education.

Why the work matters

The video introduced the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education.

Project Story

UPS x Boys & Girls Clubs of America | ROAD CODE: LAUNCH is about the story behind the work.

UPS x Boys & Girls Clubs of America | ROAD CODE: LAUNCH works best as a real production reference when the page makes the audience, purpose, production choices, and final use case easy to understand. The value is not the category label; it is the story of why this kind of work exists and what a client can learn from it.

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UPS x Boys & Girls Clubs of America | ROAD CODE: LAUNCH shows the practical choices behind the work: audience, format, pacing, production value, finish, and the places a similar piece would need to live after launch.

Creative Read

ECG Productions worked with UPS and Boys & Girls Clubs of America to produce this UPS Road Code teen safe driving video.

Production Read

NASCAR driver David Ragan was the featured participant.

Next Step

The video introduced the Road Code eLearning series and connected UPS defensive-driving methods with teen driver education.

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