W Labs | The Smart Oven – Commercial
New-to-market products can be challenging, but for W Labs’ Smart Oven we made an entertaining commercial that also entices the audience to buy.
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There are few projects that encompass the art of video production so succinctly as a good ol’ product video. If you can nail a product video, you can pretty much apply that production know-how to any other video. Lighting something like an oven seems like a simple task, but it’s true that mastering what seems like the simplest thing takes the most experience and knowledge. We like to think we’re masters of the product video at this point, but that’s not to say we don’t still love shooting them. We’ve gotta stay on top of our game, and these are the perfect videos to do that with.
New-to-market products can be challenging, but for W Labs’ Smart Oven we made an entertaining commercial that also entices the audience to buy.
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