The first in a series of branded content vignettes for Resurgens Orthopaedics, this spot tells the inspiring story of Rikki, a former knee surgery patient. As a hard-working 20-something, Rikki felt like she was invincible, that her health was totally fine.
After her knee injury derailed her life, she realized just how precious time and mobility are. The production itself was a blast, and our run-and-gun approach to the b-roll gave us some awesome shots. In keeping with Resurgens’ tagline, we really tried to “reach for more” on this one. Ultimately, we did just that.
Client: Max West Media | Profile: Branded Video Content