Artist Launch Kit
Everything You Need for the Drop
ECG Productions' Artist Launch Kit is a pre-built $5,800 launch package for musicians, authors, performers, and creatives who need a coordinated release rollout, not just a few isolated assets. It is designed for creative projects that need more than a single promo piece, giving you a defined set of visuals, support content, and launch-ready materials built to help the release feel intentional, polished, and ready to share.
A meaningful release deserves more than one nice asset and a rushed caption. ECG Production’s Artist Launch Kit is built to give your launch a fuller visual rollout, with content that helps the moment feel clear, cohesive, and professionally put together across the platforms and audience touchpoints that matter most.
What’s included in the Artist Launch Kit?
What’s Included
- Launch planning session to define your release goals, content direction, and rollout priorities
- 1 production day to capture the core video and photo assets for your launch
- 1 launch video to serve as the main promotional piece for your release
- 1 teaser video to build anticipation before launch day
- Behind-the-scenes capture to add personality, authenticity, and extra story-driven content
- 5 rollout clips for continued promotion across Instagram, TikTok, YouTube Shorts, and other social channels
- 10 edited photos for social media, press use, streaming platforms, website updates, and promotional posts
- Suggested delivery calendar to help organize your content rollout and keep your release promotion consistent
Final Deliverables
- 1 Launch Film
A polished hero video designed to lead the release and give your project a strong, story-led centerpiece for promotion across your website, social channels, and audience-facing platforms. - 1 Teaser
A shorter promotional edit created to build anticipation ahead of the release and help generate early interest around the drop. - 5 Short Clips
A set of social-ready promotional clips designed to extend the life of the launch and give you flexible content for Instagram, TikTok, YouTube Shorts, and other digital rollout moments. - 10 Photos
Professionally edited still images for social media, press use, platform updates, promotional graphics, and overall artist-brand support during the release window.
Investment
Starting at $5,800.
A pre-built launch package for artists and creatives who need a more coordinated, professional content rollout around a release.
Optional add-ons
- Countdown social graphics — $500
A custom set of branded countdown graphics designed to build anticipation before launch day and keep your release visible across Instagram Stories, posts, and other social touchpoints. - Press kit photo set — $400
An additional set of polished promotional images created for press outreach, media kits, platform updates, and other artist-brand materials that need a more editorial look. - Interview module — $900
A dedicated interview-based content add-on that gives your rollout more depth, context, and story. Ideal for artists and creatives who want to talk about the project, the process, or the meaning behind the release in a more personal way. - Live performance add-on — Custom
Expanded production coverage for a live performance capture tied to the release. Scope and pricing are customized based on location, creative needs, performance format, and production complexity.
- Countdown social graphics — $500
Build the Right Rollout
Book a launch planning-call and let’s build your rollout around the right moment.
We’ll help shape the release strategy, content mix, and support assets so your launch feels more intentional, more coordinated, and better prepared for the way audiences actually discover and engage with new work online.
Frequently asked questions
Who is the Artist Launch Kit for?
Creatives launching music, books, events, collections, or projects who want a more coordinated rollout.
What problem does it solve?
You need more than one asset to make the launch actually feel supported.
