Learn how to shape your training video project by defining audience, goals, deliverables, and production scope—using FeedTV’s DFRG Bartender series as a practical example.
Help readers decide how to scope and plan training video productions that engage and deliver clear results.
Start with the Audience and Purpose
Every effective training video begins with a clear understanding of who needs to watch and what they must learn. FeedTV’s DFRG Bartender series succeeds because it targets front- and back-of-house staff with an engaging, culture-driven approach. Before production, define your audience’s current knowledge, their challenges, and what the video must prove or teach. This focus shapes tone, style, and content decisions throughout the project.
Define Deliverables and Distribution Early
Know exactly what you need to deliver and where it will be used. Will your training video live on an internal LMS, play in multiple restaurant locations, or be part of a broader campaign? FeedTV’s series was designed to feel like reality TV, which influenced its pacing and polish. Clarifying deliverables—such as versions for different platforms or languages—and distribution channels upfront helps avoid costly surprises during post-production and delivery.
Scope Your Production with Practical Details
Budget and schedule hinge on specifics: How many locations? What talent and crew are required? How much editing and animation will the video need? FeedTV’s project involved multi-location shoots and a dynamic edit style, which increased complexity. Share all these details with your production partner early to get an accurate estimate and a realistic timeline. Changing the scope midstream often drives up costs and risks delays.
Use References to Clarify Style and Tone
Bring examples that capture the pacing, tone, visual style, and audio approach you want—plus what you don’t want. FeedTV’s client shared notes on the reality TV vibe they admired, helping the production team nail the energy and engagement level. This kind of detailed feedback streamlines approvals and ensures the final video feels purposeful rather than just finished.
Make the First Call Count
When you first contact a production team, come prepared with your goal, audience, deadline, existing assets, brand guidelines, and must-have deliverables. This information lets the team recommend the right service path—whether a simple interview shoot or a multi-episode series with custom graphics and sound design. A well-informed first conversation saves time and protects your budget.
FAQ
How do I decide the right style for a training video?
Start by understanding your audience and the learning objectives. Choose a style that keeps viewers engaged while clearly communicating key messages. For example, FeedTV used a reality TV approach to make bartending training lively and relatable.
What factors most affect the cost of a training video?
Key cost drivers include the number of shoot locations, talent and crew needs, complexity of editing and graphics, number of versions required, and the review and approval process. Defining these early helps keep your budget on track.
How can I ensure my training video gets approved smoothly?
Provide clear references with notes on what you like and don’t like. Define who will approve the video and what success looks like. Keeping stakeholders involved early reduces last-minute changes and speeds up approvals.
What should a team understand about FeedTV | Being a Great DFRG Bartender?
The useful takeaway is how audience, creative direction, production choices, post-production, approvals, and delivery needs shape the final video plan.
Where should this kind of project start?
Start with the goal, audience, deadline, where the finished piece needs to live, and the practical constraints that will affect creative and production decisions.
How can ECG help with the next step?
ECG can help connect the creative idea to production planning, filming, post-production, versioning, and delivery so the finished work fits the channel and the audience.
