In 2019, Google indexed over 2 million podcasts. Not only is it a fast-growing trend to record your own podcast to discuss literally anything, but people are really listening. Fifty-one percent of Americans have listened to a podcast at least once in their lives. Whether they’re tuning in for entertainment or education, following an episodic story or getting some professional training, podcasts offer a unique opportunity to inform listeners while also marketing to them.
Turn anything into a podcast
Theoretically, you can create any type of show and record it as a podcast. Using podcasts as a marketing tool is a great way to utilize them to grow your industry or company. They allow for easy product or service placement by providing information in a context that connects people to your brand. And, according to The Podcast Trends Report 2018, it works! Almost 50% of survey respondents said they purchased an item after hearing about it on a podcast.
Say you’re just looking to share your opinions and ideas though. Then the sky's the limit as well! You can tell stories, review products, comment on movies or books, share information on your favorite hobbies; the list is endless. Anyone can have their say on something they’re passionate about and build an audience around it.
Good podcasting needs the right equipment
With so many things to say over a podcast, you may rush out to begin recording. However it’s important to make the necessary preparations to have a successful show. A poor recording can completely take away from your message, especially since the recording is the only thing your audience experiences of your content. That’s why equipment is so important. You may have the best, most informative things to say, but if your podcast has a lot of background noise or distortion, people won’t stick around to listen. Good equipment starts with the right microphones and a good mixer.
In addition to the right recording equipment, the right location lends to the quality of your podcast too. Too much background noise, or a space that naturally muffles or echoes sound is going to diminish the quality of your recording. Having inferior sound to work with at the start will hurt your podcast regardless of how great your microphones are.
A walk-in closet can actually be an ideal replacement for a podcast recording booth. There are no windows, no echo and no furniture for sound to bounce off. If a closet isn’t an option, try to secure a windowless office space or boardroom. Carpeting on the floors helps limit sound from reverberating or carrying through the space in an unnatural way. If you have no choice but to record in a room with windows, cover them up. If there aren’t window treatments in place, try to find something you can hang over the windows to make sure they don’t contribute to any sound distortion on your recording.
Finding a podcast niche
Since ECG provides a complete service package to anyone looking to produce their own podcast, it’s a no brainer that we also host one of our own! As a company with a half female team, we wanted to get our ladies talking about, what else, but women in film. Thus the ECG original podcast Rack Focused was born. It’s not only a great example of ECG’s awesome recording equipment, but also their expertise in editing and releasing podcast content in a way that resonates. Did we mention it’s also really interesting?!
Anyone has the option of sitting down at ECG’s in-studio set up or taking it to-go wherever you need to record your podcast. As one of the only providers of mobile podcasting in the area, our high-end equipment can be set up in any location, allowing us to come to clients too busy to come to us.
To learn more about how we can assist you in producing and launching your podcast, contact us today!
