ECG ventured out to Fiserv’s beautiful Alpharetta campus to shoot a product demo video in association with Bare Knuckle Creative. Our first set up inside of Fiserv’s expansive lobby benefited from the wealth of natural light offered by the large windowed space. DP Brandon Peterson was able to use ECG’s new Wenpod MD2 gimbal to capture shots that include dynamic motion without the use of a dolly.
Our next setups featured our principal actors entering the office to demo the product. The gimbal again gave us the ability to set up complex shot sequences quickly and create a sense of motion throughout the project.
Our last setup had our actors seated at a table demoing Fiserv’s app. Shooting from the hallway avoided the cramped feeling of the small space, while the floor to ceiling windows behind the actors provided ample fill lighting. A quick move to a much darker office aided in securing clear footage of the product in action. It was a joy shooting with Fiserv and the employees they provided to serve as talent for the day. Their vibrant and unique office space made for some compelling footage that is sure to impress.
