On Set with ECG Productions: Behind the Scenes of the Fiserv App Demo Shoot

Discover how ECG Productions planned and executed the Fiserv app demo shoot, balancing natural light, dynamic camera movement, and tight spaces to deliver a polished product video.

This article helps marketing and production decision-makers understand the practical on-set strategies ECG Productions used to capture a compelling app demo video for Fiserv.

Planning for a Product Demo Shoot in a Real Office Environment

Shooting a product demo video inside a functioning office like Fiserv’s Alpharetta campus requires thoughtful pre-production planning. The goal is to showcase the app clearly while integrating the brand’s environment to add authenticity. ECG Productions began by scouting the location to identify natural light sources, spatial constraints, and potential shooting angles. This early assessment shaped the equipment choices and shooting schedule, ensuring the team could maximize daylight and minimize disruptions to the client’s workspace.

Leveraging Natural Light and Dynamic Camera Movement

The expansive lobby at Fiserv offered abundant natural light through large windows, which ECG’s Director of Photography, Brandon Peterson, used to great effect. Instead of relying heavily on artificial lighting, the team employed the Wenpod MD2 gimbal to capture smooth, dynamic shots that enhanced the demo’s visual appeal. This gimbal allowed for fluid motion without the complexity and setup time of a dolly, enabling quick transitions between scenes and maintaining a sense of energy throughout the video.

Adapting to Tight Spaces Without Compromising Visual Quality

One of the challenges was shooting the actors demoing the app at a table in a smaller office area. Instead of shooting inside the cramped room, ECG positioned the camera in the hallway, using floor-to-ceiling windows behind the talent to provide natural fill light. This approach avoided a claustrophobic look while maintaining intimacy and focus on the app interface. Later, the team moved to a darker office space to capture clear, glare-free footage of the app in action, demonstrating the importance of flexible lighting strategies on set.

Collaborating Closely with Client Talent and Crew

Working with Fiserv’s employees as on-camera talent added authenticity but required clear direction and efficient scheduling. ECG’s production team coordinated closely with client representatives to ensure everyone was comfortable and prepared. This collaboration extended to managing approvals on set, capturing multiple takes to provide options for post-production, and protecting client assets throughout the shoot. These steps helped streamline post-production and ensured the final video met Fiserv’s brand standards.

Delivering a Polished Product Through Thoughtful Post-Production

After the shoot, ECG’s post team focused on editing to highlight the app’s features clearly and engagingly. Color correction balanced the natural light shots, while audio mixing ensured clean dialogue and ambient sound. The team also integrated client feedback during the approval process to refine pacing and visuals. This attention to detail in post-production transforms on-set footage into a polished demo video that supports Fiserv’s marketing goals and user engagement.

FAQ

How does ECG Productions handle natural light challenges during office shoots?

ECG scouts locations in advance to identify natural light sources and plans camera setups to maximize available light. When natural light isn’t sufficient or consistent, they supplement with controlled artificial lighting while maintaining a natural look.

What advantages does using a gimbal like the Wenpod MD2 provide on set?

A gimbal enables smooth, dynamic camera movement without the need for bulky dollies or tracks. This flexibility allows the crew to quickly set up complex shots and maintain a sense of motion that keeps product demos visually engaging.

How does ECG ensure client talent feels comfortable on camera?

ECG works closely with client representatives before and during the shoot, providing clear direction and a relaxed environment. They schedule rehearsals and multiple takes to build confidence and capture authentic performances.

What should a team understand about On Set with ECG Productions: Fiserv App Demo Shoot?

The useful takeaway is how audience, creative direction, production choices, post-production, approvals, and delivery needs shape the final video plan.

Where should this kind of project start?

Start with the goal, audience, deadline, where the finished piece needs to live, and the practical constraints that will affect creative and production decisions.

How can ECG help with the next step?

ECG can help connect the creative idea to production planning, filming, post-production, versioning, and delivery so the finished work fits the channel and the audience.