Tipsy Thaiger Cocktail Social Series
For this project, we created a set of short cocktail videos for Tipsy Thaiger, a Thai restaurant in Roswell, Georgia.
This one came together in a way we really enjoyed. The shoot happened as a trade: Tipsy Thaiger let us use the space for a scene on a different project, and in return we shot a social content package for them as a thank-you. What came out of it was a fast, fun, highly visual afternoon built around five signature drinks and a format that let the restaurant keep using the content well beyond the original post window.
The drinks we featured from Tipsy Thaiger:
- Pad-Thai High-Ball
- Pandam Negroni
- Mango & Sticky Rice
- Thai Spa
- Green Curry Sour
All five videos were shot over the course of a single afternoon on location at the restaurant. Because we were not totally locked on the final featured drinks before arriving, we started by sitting down with Birdie, the owner, and recording an on-camera interview around each cocktail. That gave us something more useful than a generic drink list. It gave us voice, personality, and a better feel for what made each one worth featuring.
From there, we lit the bar area and moved into production with Maddie behind the bar and Birdie supporting the story side of the content. The setup gave us exactly what we wanted: real hands, real pours, real movement, and a natural environment that already had character built into it.
We also kept the camera package loose on purpose. We shot with an Insta360 X4, iPhone 17 Pro, and Sony FX6, which gave us a lot of flexibility in how the edits could move. Some moments needed to feel clean and cinematic. Others needed a little extra energy or a more playful angle. Using a mixed camera approach helped us keep the pieces feeling short, punchy, and built for social rather than overly polished in a way that would slow them down.
The goal in the edit was simple: make each piece fast, flavorful, and memorable.
These were not meant to be slow recipe builds. They were meant to hit quickly, show off the drink, and make people want to order it. That meant focusing on texture, color, movement, garnish, pour moments, and just enough personality from the space and the team to make the videos feel like they belonged to Tipsy Thaiger specifically.
This was also just a genuinely fun shoot. The drinks were great, the team was great, and the whole afternoon had the kind of loose, collaborative energy that usually makes for better content. You can feel that in the finished videos. They are tight and intentional, but they still feel alive.
Trey Gregory directed the shoot and also handled editing. Sebastian Chamaca and Daniel Gauldron shot as DPs, and Sebastian also handled color.
The best part is that the content kept working. The client was happy with the videos, rolled them out across their socials, and has continued using them repeatedly with strong results. For us, that is always the clearest sign that a short-form package did its job: it stays useful, not just pretty.
This project is a good example of something we love doing well — taking a small, scrappy setup and turning it into a content package that feels sharp, specific, and built to keep working after the shoot day is over.
See how we’ve helped other clients share their wares. View our Work Samples.
