Flagship Case Study · Commercials
A national broadcast commercial for Kim Kardashian's True Reflection fragrance, produced for Lighthouse Beauty. The finished spot presents the celebrity fragrance as a polished beauty campaign while keeping the product and campaign identity clear on screen.
Commercials Case Study
ECG Project Case Study
Flagship Case Study
ECG produced the national broadcast commercial for Kim Kardashian's True Reflection fragrance for Lighthouse Beauty. The finished film gives the campaign a polished, cinematic identity while keeping the celebrity, the fragrance, and the launch story unmistakably connected.
Evidence and source links
National TV
Produced as a national commercial for the True Reflection fragrance campaign.
Old Hollywood
A retro glamour treatment built around an elegant arrival and luxury setting.
True Reflection
Celebrity, fragrance, and product identity remain connected throughout the spot.
The Challenge
A celebrity fragrance spot has very little time to establish a world, make the product feel desirable, and still land as a clear commercial. The treatment needed to feel luxurious and recognizable without letting the setting overpower the True Reflection brand.
ECG's Approach
The commercial uses an Old Hollywood-inspired setting, a vintage car, an elegant arrival, and a wardrobe change to create a concise glamour narrative. Controlled pacing and product-focused finishing carry that world into a broadcast-ready spot rather than a collection of disconnected beauty images.
Business Value
The result gave Lighthouse Beauty a complete national television asset for the True Reflection campaign and its Los Angeles launch event. The commercial remains the primary proof: viewers can judge the image-making, performance, pacing, and product reveal directly on this page.
Evidence standard
The official ECG commercial and contemporary campaign coverage above support the public facts on this page. No private performance results are claimed.
Project Write-Up
National broadcast television commercial for Kim Kardashian’s new perfume fragrance “True Reflection.” Interested in producing a television commercial for the local or national market? Contact ECG Productions today!
Project Context
ECG produced the national broadcast commercial for Kim Kardashian's True Reflection fragrance for Lighthouse Beauty. The finished film gives the campaign a polished, cinematic identity while keeping the celebrity, the fragrance, and the launch story unmistakably connected.
The project was a national television deliverable for Lighthouse Beauty's True Reflection fragrance campaign featuring Kim Kardashian.
ECG's role was to turn the fragrance campaign into a finished broadcast spot with a concise, product-centered story and premium beauty positioning.
The page preserves the campaign's actual commercial so viewers can judge the tone, pacing, and relationship between celebrity, product, and brand for themselves.
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Project Questions
A few practical notes about what the project shows, why it matters, and where a conversation with ECG would usually start.
Yes. A project in this lane usually starts with the audience, deadline, deliverables, locations, talent, approvals, and final use. Once those pieces are clear, ECG can shape the right production or post-production path.
The finished piece shows the audience, pacing, production value, brand presence, format, and the job the work needed to do. Those details matter more than style alone.
Television Commercial Production is the best starting point for this reference. From there, ECG can connect the work to pre-production, production, post-production, animation, versioning, and launch support as needed.
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