UGA SBDC | Chief Fire Protection – Business Highlight

A red hot corporate video that showcases the great rapport between UGA SBDC and their client, Chief Fire Protection.

Where there’s smoke, there’s fire. And for years Chief Fire Protection has been a guiding force in both thwarting and protecting against fires in the Atlanta area. But as this Atlanta-based small business grew, they needed more capital, more opportunities, and better organization. 

Which is exactly where the University of Georgia Small Business Development Center (SBDC) came into play.

Though we’re no strangers to the good work of the UGA SBDC, we were stoked to work with them to highlight Chief Fire Protection’s awesome work. Shot on-location at Chief Fire Protection’s Atlanta headquarters, Director of Photography Emily Payton had a field day covering CFP’s eclectic space. Using our Black Magic Pocket Cinema camera, she captured some arrestingly lovely shots, especially for a corporate video. Innumerable macro shots of brilliant red fire extinguishers. Subtle rack-focuses pulling off antique firefighter paraphernalia. The gripping immediacy of handheld shots from an actual system check-up after we wrapped the interviews. It all adds up to some great visuals.

What’s more, our Colorist extraordinaire, Jenn Lee, really flexed her muscles on this one. The reds scream out at you, and the blues offer a subtle visual palette cleanse. The roll-up-your-sleeves-ness of the men at work really shines through in a way that underscores both CFP’s vitally important work as well as the UGA SBDC’s role in making it all possible.

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