A Straightforward Commercial, Everything Accounted For
You know you’re in for a treat when our very own Jason Sirotin chooses to flex his acting muscles. We wanted this spot for Any Lab Test Now to be lean, mean, and beautifully shot. We checked every box, and turned around a fun, fast-paced, and informative spot. Some quality sound design from Joe DiCosola really brings the space to life around Jason, and the subtle camera action keeps this long take dynamic. A single morning, our C200 camera in a really cool space, and a hard working crew made this shoot smooth as can be. Things don’t always go exactly as planned on set, let alone through the scripting and editing phases as well. This was one of those magical projects. The reward? A polished spot of which we are truly proud.