Corporate

Kimberly-Clark x Relish Marketing | PAPREX Internal Communications Video

Kimberly-Clark and Relish Marketing partnered with ECG Productions to create PAPREX, a mockumentary-style internal communications video. The project used humor and relatable scenarios to highlight workplace behaviors to avoid, supporting a broader campaign to promote positive organizational change.

Portfolio ProjectCorporateDec 2012

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Project Write-Up

KIMBERLY-CLARK | PAPREX

As part of an internal Kimberly-Clark communications campaign to introduce and promote adoption of new behaviors, this workshop video was produced to show what can happen when behaviors are ignored or dysfunctional. To find out more about ECG Productions’ original, scripted corporate video services, please contact our team today. Client: Kimberly-Clark | Profile: Corporate Video

ECG Productions worked directly with Kimberly-Clark and Relish Marketing on PAPREX. ECG led live-action production for the project. PAPREX was a mockumentary-style show about a paper company whose characters and situations illustrated the behaviors a successful organization should avoid. The scripted project supported Kimberly-Clark's internal communication and behavior-adoption work.

Project Story

The client

ECG Productions worked directly with Kimberly-Clark and Relish Marketing on PAPREX.

The project

ECG's role

ECG led live-action production for the project, collaborating with Kimberly-Clark and Relish Marketing to bring the scripted mockumentary concept to life and support the internal communications campaign.

Creative and technical decisions

PAPREX was a mockumentary-style show about a paper company whose characters and situations illustrated the behaviors a successful organization should avoid.
The scripted project supported Kimberly-Clark's internal communication and behavior-adoption work.
As part of an internal Kimberly-Clark communications campaign to introduce and promote adoption of new behaviors, this workshop video was produced to show what can happen when behaviors are ignored or dysfunctional.

Why the work matters

The scripted project supported Kimberly-Clark's internal communication and behavior-adoption work.

Project Story

Kimberly-Clark x Relish Marketing | PAPREX Internal Communications Video is about the story behind the work.

Kimberly-Clark x Relish Marketing | PAPREX Internal Communications Video works best as a real production reference when the page makes the audience, purpose, production choices, and final use case easy to understand. The value is not the category label; it is the story of why this kind of work exists and what a client can learn from it.

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Story Read

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Kimberly-Clark x Relish Marketing | PAPREX Internal Communications Video shows the practical choices behind the work: audience, format, pacing, production value, finish, and the places a similar piece would need to live after launch.

Creative Read

ECG Productions worked directly with Kimberly-Clark and Relish Marketing on PAPREX.

Production Read

ECG led live-action production for the project.

Next Step

PAPREX was a mockumentary-style show about a paper company whose characters and situations illustrated the behaviors a successful organization should avoid.

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Can ECG make something similar to Kimberly-Clark x Relish Marketing | PAPREX Internal Communications Video?

Yes. A project in this lane usually starts with the audience, deadline, deliverables, locations, talent, approvals, and final use. Once those pieces are clear, ECG can shape the right production or post-production path.

What does this project show?

The finished piece shows the audience, pacing, production value, brand presence, format, and the job the work needed to do. Those details matter more than style alone.

Where would a conversation with ECG start?

Corporate Video Production is the best starting point for this reference. From there, ECG can connect the work to pre-production, production, post-production, animation, versioning, and launch support as needed.

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Kimberly-Clark x Relish Marketing | PAPREX Internal Communications Video

KIMBERLY-CLARK | PAPREX

The client

The project

ECG's role

Creative and technical decisions

Why the work matters

Kimberly-Clark x Relish Marketing | PAPREX Internal Communications Video is about the story behind the work.

Make the corporate video feel specific.

Protect the choices that shape the result.

Start with the context behind the ask.

What this corporate video example helps you judge.

Creative Read

Production Read

Next Step

Browse examples with similar audience, format, or production demands.

Corporate

Branded Content

Marketing

Turn the reference into a production plan.

Corporate Video Production

Branded Content Production

What to know about this kind of work.

Can ECG make something similar to Kimberly-Clark x Relish Marketing | PAPREX Internal Communications Video?

What does this project show?

Where would a conversation with ECG start?

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Fitness Bank | Instagram Influencer Video #1

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Services connected to this topic.

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