KIMBERLY-CLARK | WORKDAY

Discover how strategic use of motion graphics and animation clarified Kimberly-Clark’s Workday HR program video. Learn practical production insights for corporate video success.

Help readers decide when and how to use motion graphics and animation effectively in corporate video production.

Why Motion Graphics Matter in Corporate Videos

When explaining complex programs like Kimberly-Clark’s Workday HR system, live action alone often falls short. Motion graphics and animation bring clarity by visually breaking down abstract concepts, workflows, or data flows that would otherwise confuse viewers. The goal is not just to look good but to make the message unmistakably clear. This is why production teams prioritize animation styles that serve communication first, then brand aesthetics.

Separating Style from Substance: Planning Your Motion Project

A successful motion graphics video starts with a clear understanding of the message, target audience, and brand guidelines. For Kimberly-Clark, the production team defined who needed to care about Workday, what they already knew, and what the video had to prove. This guided choices around animation complexity, runtime, and tone. Early decisions about the approval process and deliverables also shaped the workflow, ensuring the final piece was both accurate and on brand.

Choosing the Right Motion Approach: 2D, 3D, or Hybrid?

ECG Productions helped Kimberly-Clark decide between pure 2D animation, 3D elements, or combining live action with motion graphics. Each approach has trade-offs: 2D motion design offers clarity and speed; 3D can add depth but risks overcomplicating; live action plus graphics grounds the story in reality while highlighting key points. The key is matching the style to the communication problem, budget, and timeline rather than defaulting to what’s trendy.

The Importance of References and Feedback in Production

Providing clear references with notes on pacing, tone, animation style, and call-to-action helps production teams align quickly. For Kimberly-Clark, pointing out what felt right—and what didn’t—in early drafts accelerated decision-making. This feedback loop ensures the video doesn’t just get finished but truly succeeds in engaging and informing its audience.

Starting Your Motion Graphics Project Right

Before production begins, gather your project’s goal, audience profile, deadline, existing assets, brand constraints, and must-have deliverables. Sharing these details upfront lets ECG connect you with the right production path—whether that’s explainer videos, motion design, or hybrid formats—and provide portfolio examples tailored to your needs. Clear communication at this stage saves time and budget while elevating the final product.

FAQ

When should I choose motion graphics over live action for corporate videos?

Motion graphics excel when you need to explain complex ideas, data, or processes that are hard to capture in live action. They clarify and focus the message, especially for software demos, HR programs, or abstract concepts.

How do I decide between 2D and 3D animation for my project?

2D animation is often faster and more cost-effective, ideal for clear, straightforward visuals. 3D adds depth and realism but can increase complexity and budget. Your choice should align with your communication goals, timeline, and brand style.

What information should I provide to a production company to start a motion graphics project?

Share your project goals, target audience, key messages, existing assets, brand guidelines, approval process, deadlines, and required deliverables. This helps the production team tailor the approach and avoid costly revisions.

What should a team understand about KIMBERLY-CLARK | WORKDAY?

The useful takeaway is how audience, creative direction, production choices, post-production, approvals, and delivery needs shape the final video plan.

Where should this kind of project start?

Start with the goal, audience, deadline, where the finished piece needs to live, and the practical constraints that will affect creative and production decisions.

How can ECG help with the next step?

ECG can help connect the creative idea to production planning, filming, post-production, versioning, and delivery so the finished work fits the channel and the audience.