A cute animated promo video that’s through the woof!
Have you ever wondered what it’d be like to actually speak your dog’s language? Well, with the help of award-winning author James Patterson and our Animation team, you can! As a promotion for Mr. Patterson’s latest children’s book, The Dog Diaries, we drew up some videos that translate canine kind’s native tongue, Doglish, into English. No more guessing what Fido or Lassie are trying to tell you: these videos give you the inside scoop! After hand-crafting the visual assets in Adobe Photoshop, our animation team cranked out tons of these animated translation videos in After Effects. From “sofa” to “owner” and a bunch of other Peoplish words in between, these videos cover it all! However, these videos were just the start of this campaign, as we later put a holiday spin on the concept. But in either version: these animated book promos definitely deserve a treat! Client: James Patterson | Profile: Branded ContentWhat to take from James Patterson | The Dog Diaries - Hooked on Doglish
Marketing video has to earn attention
James Patterson | The Dog Diaries - Hooked on Doglish only works when the viewer has a reason to care quickly. A strong marketing video connects audience, message, visual proof, pacing, distribution, and the next action instead of treating the finished file as the whole strategy.
Plan the versions before the shoot
Most campaign work needs more than one export. Think about the hero video, cutdowns, captions, thumbnails, vertical crops, landing-page placement, paid-media hooks, sales follow-up, and internal launch needs while the shoot or edit is still being planned.
Where ECG can help
ECG can connect creative development, production, post, and delivery around the way the video will be used. Start with branded content, compare video marketing support, and use portfolio examples to describe the tone you want.
Questions worth answering now
For James Patterson | The Dog Diaries - Hooked on Doglish, the useful questions are practical: who needs to care, what they already know, what the video has to prove, where it will be watched, who approves it, and what would make the finished piece feel successful instead of merely finished.
Proof that helps the conversation
References are most helpful when they come with notes. Point out the pacing, tone, visual polish, interview style, animation level, sound, or call-to-action that feels close to the goal. Also point out what feels wrong. That contrast helps ECG understand the real target faster.
A practical next step
Bring the goal, audience, deadline, existing footage or assets, brand constraints, and any must-have deliverables into the first conversation. ECG can then connect the idea to the right service path, production plan, post-production approach, and portfolio examples without guessing at the assignment.
What makes the conversation useful
A first call is stronger when the visitor has better language for the work they are trying to make. That means naming the audience, the proof, the emotional tone, the required deliverables, the review process, the risks, and the reason the piece exists. Those details let ECG respond with judgment instead of a generic package.
