Eater | Cult Following: Waffle House

Scattered, Smothered, and Video Covered.

There’s no way you didn’t see this one coming, right? I mean, when Eater decides to shoot a branded content series on restaurants with a cult following, Waffle House obviously comes to mind. This beloved Atlanta-based chain has been a go-to for early morning breakfasts and late night munchies for years. However, we had no idea just how great it looks on camera!

Following the style of our first Eater shoot, we got behind the line and into the action at WaHo. Our combination of Ursa Mini Pro and Sony a7s ii cameras made for some lovely, Instagram-worthy shots, and the people we interviewed were as lively as you’d expect from a Waffle House crowd. As greasy-good as it is fun, this video showcases all the goodness that makes Waffle House a fan favorite institution.

Client: EaterProfile: Branded Video Content, Mini-Documentary

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